• 200 W. 2nd St.
  • Winston-Salem, NC 27101

BB&T Co. was a financial services company founded in Wilson, N.C., in 1872 by Alpheus Branch and Thomas Jefferson Hadley, as Branch & Hadley Merchant Bank (BB&T is short for a later name, Branch Banking & Trust Co.). Operations were based in Winston-Salem, N.C. The company is now part of Charlotte, N.C.-based Truist.

Following a Feb 7, 2019, merger agreement with SunTrust, based in Atlanta, Ga., the two companies completed their merger Dec 6, 2019, to become Truist, creating . . .

To read the most recent two months of TMR Insider™ news and insights, simply register for FREE Rookie membership. Rookies can view select TMR Insider™ content as well as our most recently published Fan Cost Index® report.

Already a member? Sign In HERE.

If you need access beyond a Rookie's to enable you to...

  • Dive into our 5,000+ SportSponsor FactBook™ profiles that contain contact information for 15,000+ decision makers;
  • View 120+ Fan Cost Index reports from the past 30+ years; and/or
  • Access TMR Insider newsletter content from our archives back 1988...

You can easily upgrade anytime to an All-Star or MVP membership based on your needs.

Click here to join (or upgrade) now.

Want to establish a multi-user account because you are...

  • with a team, league, brand, agency, property, etc.?
  • a professor or teacher looking for access for a class or sports management program?

Contact our publisher, Chris Hartweg, at for pricing today.

  • Financial Services

Ownership / Management

Key Decision Makers
Chief Digital & Client Experience Officer

Dontá Wilson