• This issue includes the 2004 NHL Fan Cost Index. MVP members can view that complete FCI here.
    Vol 17, Issue 1 (Oct 2004)

    Team Marketing Report is the only publication devoted to reporting innovative and […]

  • Vol 03, Issue 05 (February 1991)

    In this issue…
    SHOWTIME
    Richmond Braves create a Saturday afternoon cartoon club for children at a local theatre.
    ICE CREAM SCOOPS
    Two teams – the Philadelphia Phillies […]

  • Vol 03, Issue 04 (January 1991)

    In this issue…
    STAR IS BORN
    The Florida Citrus Sports Association persuades Memphis State University to move a home football game to Orlando for the initial Texaco Star […]

  • Vol 1, Issue 11 (Aug 1989)

    In This Issue…
    EXPANSION PLANS
    With an expanded number of teams the CBA looks to attract new sponsors
    SPONSOR PROFILE
    The sports sponsorship activities of Jiffy Lube, lnc. are […]

  • Vol 1, Issue 8 (May 1989)

    In This Issue…
    WILL IT WORK FOR WOMEN?
    New Jersey Nets hold seminar to teach working women about basketball.
    SPONSOR PROFILE
    Pizza Hut explains its sports sponsorship process in […]

  • Vol 1, Issue 7 (Apr 1989)

    In This Issue…
    NEW REVENUES
    Toledo brings television sales in-house and increases revenues by $300,000.
    ON BOARD WITH CAPTAINS
    Leaf, Inc. signs sponsorship deal with the […]

  • Vol 01, Issue 06 (March 1989)

    In this issue…
    HOT ICE IN INDY
    The Indianapolis lee work to change the image of hockey in Indianapolis.
    ON TARGET
    A targeted marketing plan helps the University of Richmond […]