Peter Sorckoff’s wife had a very good question for him.
Given his marital status, why was he downloading Tinder, the dating app, on his phone?
“The thing became a fascination to me,” Sorckoff told Team Marketing Report in a phone conversation earlier this week. “I had to over-explain to my wife I kept downloading the app. I needed to understand it. I’m 43 with a wife and three kids.”
Market research can you take you to strange new worlds.
Sorckoff is the Senior Vice President of Marketing for the Atlanta Hawks which recently held a very successful . . .
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