Peter Sorckoff’s wife had a very good question for him.
Given his marital status, why was he downloading Tinder, the dating app, on his phone?
“The thing became a fascination to me,” Sorckoff told Team Marketing Report in a phone conversation earlier this week. “I had to over-explain to my wife I kept downloading the app. I needed to understand it. I’m 43 with a wife and three kids.”
Market research can you take you to strange new worlds.
Sorckoff is the Senior Vice President of Marketing for the Atlanta Hawks which recently held a very successful . . .
To read the most recent two months of TMR Insider™ news and insights, simply register for FREE Rookie membership. Rookies can view select TMR Insider™ content as well as our most recently published Fan Cost Index® report.
Already a member? Sign In HERE.
If you need access beyond a Rookie's to enable you to...
- Dive into our 5,000+ SportSponsor FactBook™ profiles that contain contact information for 15,000+ decision makers;
- View 120+ Fan Cost Index reports from the past 30+ years; and/or
- Access TMR Insider newsletter content from our archives back 1988...
You can easily upgrade anytime to an All-Star or MVP membership based on your needs.
Click here to join (or upgrade) now.
Want to establish a multi-user account because you are...
- with a team, league, brand, agency, property, etc.?
- a professor or teacher looking for access for a class or sports management program?
Contact our publisher, Chris Hartweg, at chartweg@teammarketing.com for pricing today.