Team Marketing Report – Oct 1989 (Vol 02, Issue 01)

Vol 2, Issue 1 (Oct 1989) In This Issue... BANNER DAY The University of Iowa uses banners, other elements to celebrate 100 years of Hawkeyes football. LATE RALLY The Milwaukee Brewers offer a ticket package to appeal to bandwagon jumpers. SPONSOR PROFILE Fuji Photo Film sheds some light on its sports sponsorship activities. GUEST COLUMN Los Angeles Kings’ Director of Promotions Mike Gilbert says selling hockey in LA. isn’t...

Team Marketing Report – Aug 1989 (Vol 01, Issue 11)

Vol 1, Issue 11 (Aug 1989) In This Issue... EXPANSION PLANS With an expanded number of teams the CBA looks to attract new sponsors SPONSOR PROFILE The sports sponsorship activities of Jiffy Lube, lnc. are examined GUEST COLUMN Mitch Wheeler of the Kansas City Chiefs explains how the Chiefs...