Team Marketing Report – Aug 1990 (Vol 02, Issue 11)

Vol 2, Issue 11 (August 1990) In this issue... HITTING THE BOOKS The Toronto Blue Jays and Nabisco develop an educational book for children that will be used as a premium item for a Blue Jays’ game this month. EXPANDING CREDIT Citibank and NFL Properties expand the league’s affinity card program to include a sweepstake based on points scored by teams. SPONSOR PROFILE Olive Garden Italian Restaurants is using...

Team Marketing Report – Jun 1990 (Vol 02, Issue 09)

Vol 02, Issue 09 (June 1990) In this issue... PUZZLE PIECES Northern Illinois University solves the sponsorship puzzle with pieces from other schools. PENETRATING NEWS The World Basketball League signs its first sponsors for the league's Total Penetration Package. SPONSOR PROFILE Royal Crown Cola Co. is selective but makes...