Team Marketing Report – Dec 1990 (Vol 03, Issue 03)

Vol 3, Issue 3 (December 1990) In this issue... SMALL CHANGES Cleveland Browns plan some fine-tuning for the one million circulation preseason guide the team publishes. NEW COMPANY ON DECK The Upper Deck Company is the new sponsor for Major League Baseball‘s “Heroes of baseball” game series. SPONSOR PROFILE Blockbuster Entertainment Corporation is the largest and fastest-growing national video rental chain. The company’s sports marketing activities are reviewed. THINKING...

Team Marketing Report – Oct 1990 (Vol 03, Issue 01)

Vol 3, Issue 1 (October 1990) In This Issue... COVERING ALL ANGLES The Baltimore Orioles have gone to great extents to maximize the visibility of signage in their new stadium. BIG LEAGUE FUNDRAISER The Tucson Toros help raise $40,000 for local little league baseball teams. SPONSOR PROFILE Huffy Sports,...