Team Marketing Report – Jun 1991 (Vol 03, Issue 09)

Vol 03, Issue 09 (June 1991) In this issue... TURKEY TROTS Mr. Turkey expands its sponsorship programs into minor league baseball. ADDED-VALUE MMI Sales arranges innovative merchandising program for two new sports advertisers. SPONSOR PROFILE Thrifty Car Rental has made a big drive into sports with its tide sponsorship of the Holiday Bowl plus other properties. STARS IN SEATTLE The Seattle Mariners boost concession sales with the addition of...

Team Marketing Report – Apr 1991 (Vol 03, Issue 07)

Vol 03, Issue 07 (April 1991) In this issue... IN-LIGHTS New scoreboard features and ideas are planned by baseball teams for the 1991 season. CLEANING UP Buffalo Bisons signs new sponsorship deals with Clorox and Dial. ADVERTISING AUDIT Kentucky Fried Chicken, MCI and Allstate were big advertisers on the...