TMR’s Top Twitterers

Among my resolutions for 2019 was to compile a list of the best #SportsBiz humans on Twitter to share on TMR. Another was to stop procrastinating on projects and posts.

Failed pretty markedly on both.

But, in celebration of a whole new year and a brand new start with 2021 here, I dug in determined to finish and publish. For starters, I dropped sticking to a set, round number like 50 or 100. Next, I polled a handful of folks I respect to make sure I wasn’t missing anyone.

As I most certainly have left off some amazing people, remember that this list is not all-encompassing, rather a gathering of worthy follows with a focus on folks who you may not know.

There are plenty of talented writers and reporters at @Sportico, @FOS@sbjsbd@forbessports and elsewhere well worth a follow not listed below.

Here we attempt to stay well-rounded, benefit from diversity and hopefully identify a few good folks to add to your stream. You’ll find reporters and athletes, gambling gurus and NIL experts, league execs and social media managers. The common thread? All of them embrace the importance of being #fancentric.

Along those lines, I’ve called out 15 people as “Chronically underfollowed.” Not that follower count is ever the end-all, be-all, it’s that these are people are so worth anyone’s time to read, they deserve a much larger audience.

Without any further ado, here are 138 people—and one mascot we can’t live without—listed in alphabetical order) worthy of being called TMR’s Top Twitterers

First Last Where/Why Handle Followers
TJ Adeshola If you’re going to be on @Twitter, you probably ought to follow @TwitterSports’ head honcho @TJay 12,100
Julie Alexandria Host @LaVidaBaseball @JulieAlexandria 18,600
Anya Alvarez Director, Content @auprosports @anya__alvarez 6,235
Nancy Armour Columnist @usatodaysports with no nonsense approach gets to the heart of the story regardless of sport, holds all accountable @nrarmour 110,700
Rachel Bachman Senior sports reporter @WSJ @Bachscore 12,300
Lisa Baird New-ish commish (check out her “fit” in timeline grab above) @NWSL has the league going places, adding two teams during the pandemic @lisainog 8,354
Jason Barrett Barrett Sports Media head is the go to source on sports radio news @sportsradiopd 9,949
Steve Berkowitz Sports projects reporter/editor @usatodaysports is seemingly all-knowing on @NCAA business such as #NIL and coaches’ salaries @ByBerkowitz 12,100
Jessica Berman Dep Commissioner @NLL | Attorney by trade was part of @NHL’s 2012 CBA, then became ED NHL Foundation | Chronically underfollowed @JessicaBerman1 1,624
David Berri Econ Prof @SUUtbirds @wagesofwins 5,284
Jay Bilas Former @DukeBB star turned attorney turned @ESPN hoops analyst shares strong opinions, particularly around #NIL and @NCAA @JayBilas 1,900,000
Jen Booton Sr Writer @Sporttechie skydives, has been bio-hacked and “spent 2019 driving around the country in a camper van!” @jbooton 7,600
Andrew Brandt ED, Moorad Center @Villanova_Law | EVP @VaynerSports | Very versatile @AndrewBrandt 193,800
Rod Bresleau Esports consultant @Slasher 426,900
Maury Brown Senior contributor @Forbes | He’s not all baseball business as evidenced by his AC/DC cover band @ShootToThrillNW @BizBallMaury 20,400
Nate Burleson Host @gmfb & @NFLonCBS | Was a big hit on last weekend’s @Nickelodeon @NFL broadcast @nateburleson 248,000
JW Cannon Sports alliances @AmericanCancer | Well-curated, filled with humor @cannonjw 12,500
Bailey Carlin Hilarious one minute, tackles own mental illness the next | Social/Blogger is force behind @TokenCEO @BarstoolSports | Pod: @memegoofin | @XFL survivor @BaileyCarlin 24,600
Emily Caron Reporter @sportico breaking down college sports business and #NIL in particular @_emcaron 4,284
Kathy Carter CRO @LA28 | Quiet right now, this is one to keep an eye on @kcarter2028 3,121
Rex Chapman Former @Hornets 1st round pick | Current @Suns broadcaster | Tons of feel-good content @RexChapman 1,100,000
Natasha Cloud Athlete @WashMystics | Penned strong @PlayersTribune piece in May @T_Cloud4 17,200
Steve Cohen Founder Point72 Ventures | Owner @Mets @StevenACohen2 133,600
Dan Cohen SVP @Octagon | Combines and breaks down media & tech news and their #sportsbiz impact | Chronically underfollowed @AnotherDanCohen 1,721
Rick Cordella EVP/CRO NBC Direct-to-Consumer @peacocktv & Olympics Digital @nbcolympics @rickcordella 2,001
Bettina Cornwell Philip H. Knight Chair @UOregon @UOWarsawCenter @BettinaCornwell 6,988
Patrick Crakes Crakes Media head expounds on news, engages frequently and entangles with @RichLightShed all to excellent effect | Chronically underfollowed @Aquinas82nd 1,231
Anthony Crupi “Untouchable Boy Genius/Skeleton Emperor/Sports Media Reporter” @Sportico | Breaks down the numbers like no one else @crupicrupicrupi 6,156
Mark Cuban Owner @Mavs sets the standard on owner/fan engagement @mcuban 8,000,000
Amy Dash Legal Analyst CBS Sports Radio/WFAN & Fox Sports Radio @AmyDashTV 13,200
Richard Deitsch Sports Media @TheAthletic | Sports Media Podcast | No one is better at covering the people behind-the-scenes and process broadcasters use to prep to call games @richarddeitsch 196,600
Marie Donoghue VP @Amazon @PrimeVideo @SportsOnPrime @MsMarieDonoghue 116
Caiti Donovan Co-founder @teamsheis | Chronically underfollowed @Caiti326 874
Stephanie Druley EVP/Event & Studio Production @ESPN | Chronically underfollowed @StephDru 1,654
Marc Edelman Sports, Gaming, Antitrust & IP Attorney @MarcEdelman 5,552
Jeff Eisenband Hall of Trivia @hqsports & host @MSGNetworks | An @NBA2KLeague and #esports expert, he also knows golf, football and much more @JeffEisenband 13,600
Cathy Engelbert Commissioner @WNBA | @LehighU hoops walk-on turned captain (lax player too!) & first women CEO @DeloitteUS is now the face of women’s pro hoops @CathyEngelbert 19,000
Kassie Epstein Social @gillettestadium | About uplifting others in #SMSports and highlighting good work @kassieepstein 8,214
Joe Favorito Comms guru seems to be connected to everyone in #SportsBiz and his diverse feed is always looking forward and spotting trends | Prof @CU_SPS_Sports @joefav 20,600
Jenny Fischer Digital & social @NBA @WNBA | Storyteller also had stints @NCAA, @BIGEAST, @MUAthletics & @FOXSports @jennylynnfisch 8,278
Ben Fischer Owns the NFL business beat @SBJSBD @benfischerSBJ 9,204
Sarah Flynn GM @35ventures | Board of Advocates @theWNBPA |”Professional hype woman” definitely does not stick to sports @flynnwaslike 1,658
Ricardo Fort Head, Global Sponsorships @CocaColaCo | This Brazilian truly brings a global perspective @SportByFort 7,520
Jason Gay “Sports donkey” @WSJ is not kidding — he is a “big fan of yours” @jasongay 80,200
Jessica Gelman CEO @KraftAnalytics (KAGR) | Co-Founder @SloanSportsConf | Chronically underfollowed @jessicagelman 3,770
Laura Gentile SVP, Marketing & Social Media @ESPN; previously headed @espnW and Women’s Initiatives @LauraCGentile 2,824
Josh Gerben Founder, Gerben IP | Master of spotting and sharing sports-related trademark applications @JoshGerben 5,508
Sara Germano US sports business correspondent @FT @germanotes 16,000
Michael Ginnitti Co-founder/editor–Spotrac | Go to on contracts, salaries, salary cap management, payrolls, etc. @Spotrac 70,100
Pete Giorgio Leader, Sports & Hybrid Business @DeloitteUS | Chronically underfollowed @petegiorgio 416
Jessica Golden Sports business producer @CNBC who sticks to #SportsBiz @JGolden5 4,418
Angel Gonzalez Manager, Athlete Icons & Sports Originals @Facebook @AGathletes 2,781
TK Gore Media advisor, consultant, teacher | BD @Comscore @TKGore 3,964
Jon Greenberg Founding editor-in-chief/columnist @theathleticchi | Former @FanCostIndex helmer now applies those learnings to Chicago’s #SportsBiz scene @jon_greenberg 32,600
Rich Greenfield Partner, LightShed | This “Media Futurist” can be polarizing but everyone can agree he keeps it interesting @RichLightShed 40,300
Gritty It him @GrittyNHL 356,400
Bo Han Founder of micropayment-driven live sports discovery app @Buzzer @bohan 8,433
Andrew Hawkins Host @NFLMedia & @Discovery’s #DodgeballThunderdome @Hawk 113,500
Darren Heitner Founder @HeitnerLegal | Sports Law Prof @UFLaw | Owner @SportsAgentBlog @DarrenHeitner 39,800
Matt Holt CEO & Founder @USIntegrity | Sports Gambling Education @OhioUSportsAd | Shares picks, sports gambling business news @MatthewHoltUSI 15,300
Patrick Hruby “Contributor and alum at many places. @UT_CSCM fellow. Occasional professor.” | Subscribe to weekly newsletter: “Hreal Sports” @patrick_hruby 11,200
Sabrina Ionescu No.1 pick of @NYLiberty shot to #4 best-selling uniform and already has a large stable of endorsement deals @sabrina_i20 113,400
Rachel Jacobson President @DroneRaceLeague | 20+ years @NBA Biz Dev | If she doesn’t get you excited to check out DRL, you might be dead | Chronically underfollowed @RachelRJacobson 241
LeBron James Athlete @Lakers | Lebron James Family Foundation | I PROMISE School & Scholarships | Bron speaks, market moves @kingjames 48,700,000
Jonathan Jensen Asst Prof, UNC in sport marketing/sponsorship analytics/litigation consulting | Chronically underfollowed @JAJensenPhD 1,603
Ainka Jess Founder @shes4sports focused on giving voice to women, girls & #bipoc in sports @justbeingaj 2,754
Alicia Jessop Assoc Prof @Pepperdine | Writer @TheAthletic @RulingSports 20,800
Kevin Kaduk “Your frent” @MidwayMinute @KevinKaduk 12,800
Daniel Kaplan Sports business reporter @TheAthletic @KaplanSportsBiz 25,300
Wayne Kimmel Managing Partner @76Capital | Chair @SSCSAdvisory | Nuggets on #SportsTechVC #sportsbetting #esports @waynekimmel 5,592
Billie Jean King Tennis trailblazer | Founder @WTT & @BJKLInitiative @BillieJeanKing 518,700
Rich Klieman Co-founder @35Ventures & @boardroom | Business manager of/partner with @KDTrey5 | Focus on investments, media & philanthropy @richkleiman 33,900
Phaidra Knight World Rugby Hall of Fame | New president @WomensSportsFdn @phaidraknight 1,668
John Kosner Investor/Advisor/Consultant–Kosner Media @JKosner 4,405
Kyle Koster ME @thebiglead @KyleKoster 1,937
Katie Ledecky 5x Olympic Gold medalist will be at it again this summer @katieledecky 162,000
Corey Leff a.k.a. JohnWallStreet @Sportico | Chronically underfollowed @HowieLongShort 4,267
Joe Lemire Senior writer @SportTechie | Contributor @nytimes, @MLBNetwork @LemireJoe 8,719
Ted Leonsis CEO @MSE | Owner @Capitals, @WashMystics, @WashWizards, etc. @TedLeonsis 63,300
Zach Leonsis @MSE, @CapsGaming, @MonSportsNet @ZacharyLeonsis 12,100
Bri Lewerke Social media content & sports photographer @BriLewerke 6,876
Jon Lewis The guy behind Sports Media Watch; anything on TV ratings from predictions to breakdowns of what happened and why @paulsen_smw 21,500
Paul Lukas Interested in sports uniforms (and hats, helmets, warm-ups, COVID masks, etc.)? Get your “Athletics Aesthetics” here @UniWatch 137,600
Michael McCann Legal Analyst/Senior Sports Legal Reporter @Sportico | Law Professor & Director, Sports & Entertainment Law @UNHLaw @McCannSportsLaw 70,100
Stephanie McMahon Chief Brand Officer @WWE | All about being #fancentric @StephMcMahon 3,100,000
Jim Miller Books (@NBCSNL, CAA & more) are must reads | No one knows @ESPN better | Anguished @Eagles fan @jimmiller 48,300
Hayley Moore New VP, Hockey Ops @theAHL / outgoing @BostonPride president @HayleyMoore9 1,801
Erika Nardini CEO @barstoolsports | Host @tokenCEO | Navigates the misogyny masterfully @EKANardini 214,300
Michael Neuman EVP, Managing Partner @scoutsande (@HorizonMedia) | Adjunct @CU_SPS_Sports @michaelaneuman 1,726
Cristian Nyari Digital Social Tech Content @DAZNGroup @Cnyari 18,600
Scott O’Neil CEO HBSE learned at hip of David Stern and is a well-respected mentor and connected networker driving HBSE success @ScottONeil 18,800
Alexis Ohanian Founder @Reddit | Co-Owner new @NWSL team @WeAreAngelCity @alexisohanian 371,000
Laura Okmin Founder of @GALvanizelife | Reporter @NFLonFOX | @PWHPA Media Consultant | Communications coach @LauraOkmin 25,700
John Ourand Sports media @sbjsbd | Along with Deitsch, does best job of breaking stories and analyzing the news and newsmakers in rights deals @Ourand_SBJ 70,200
Evan Parker Sports media / business / GM @TheAthletic @EvanEParker 2,032
Dan Porter CEO @Overtime @tfadp 5,442
Dave Poulin Columnist @StarSports | Former @NHL player, exec @djpoulin20 7,395
David Purdum Sports betting / sports biz @ESPN Chalk @DavidPurdum 77,200
Paul Rabil Co-founder & player @PremierLacrosse @PaulRabil 91,800
Todd Radom Sports-related branding/design with exquisite taste @ToddRadom 25,900
Megan Rapinoe @USWNT @OLReign star has partnered with sister/twin/CEO @rrapinoe on athlete CBD brand @themendico @mPinoe 917,800
Daniel Rascher Sports economist & professor  | Chronically underfollowed @daniel_rascher 933
Dan Roberts Sportsbiz go-to @YahooFinance @ReadDanWrite 20,900
Michelle Roberts ED @NBPA all about player advocacy @MRobertsNBPA 10,700
Scott Rochelle President & CEO @NBAAlumni | @Hoophall Trustee | A lawyer, he readily admits he’s a “recovering sports agent.” @ScottRochelle_ 2,356
Michael Rubin CEO @Fanatics | Investor @Sixers | Co-Chair @Reform Alliance | Was out front of businesses shifting production to tackle PPE/mask scarcity due to COVID-19 @michaelrubin 24,000
Angela Ruggiero Co-Founder & CEO @sportsilab | 4x Olympian is in @HockeyHallFame | Former IOC member & athlete rep @AngelaRuggiero 230,600
Casey Schwab CEO @AltiusPartners | Adjunct @HowardU law school | Formerly @NFLPA, is now out front of the #NIL space | Chronically underfollowed @caseydschwab 295
Andy Schwarz Antitrust, damages & sport economist | Partner, OSKR @andyhre 5,465
Vin Scully Retired Voice of the @Dodgers just joined Twittersphere in Aug 2020 but is getting the hang of this interweb thing quite well @TheVinScully 183,000
Dev Sethi Head, Sports @instagram | Chronically underfollowed @DevSSethi 1,676
Dan Shanoff Entrepreneur with work including @MSE, @Facebook, @ESPN, @SInow and start-ups @danshanoff 6,736
Jay Sharman CEO & Co-Founder @TeamWorksMedia | Always looking out for trends in digital and video content | Chronically underfollowed @_JaySharman 1,429
Bill Shea Sports business reporter @TheAthletic | Fan of Key West and gonzo journalism does terrific job of breaking it down from the fan’s perspective @Bill_Shea19 8,637
Ken Shropshire CEO (& Prof) @globalsportasu | This feed flat out makes you smarter @kenshropshire 4,739
Alex Silverman Fan pollster @MorningConsult @AlexMSilverman 1,920
Sara Slane Founder–Slane Advisory | Great #SportsGambling resource @Sara_Slane 5,148
Lauren Smith Prof & sports media researcher @IUMediaSchool @LaurnSmith 1,412
Jess Smith Digital marketing strategy & content lead @NYRangers | An absolute must for #SMSports content, suggestions and accolades @WarJessEagle 24,400
Jon Solomon ED @AspenInstSports | Former college football reporter knows how the sausage is made @JonSolomonAspen 19,600
Scott Soshnick ME @Sportico is the starting point for smart #SportsBiz journalism and analysis absolutely crushing it overseeing the ramp-up of Sportico with @PenskeMedia @soshnick 9,747
Maria Taylor Co-founder @theweleadership | @ESPN @MariaTaylor 248,400
Lyle Thompson  Standout @NLL & @PremierLacrosse | Haudenosaunee | Co-founder @ThompsonBrosLax equipment, apparel & camps | Haudenosaunee @lyle4thompson 21,300
Gianina Thompson #MoreThanAnAthlete storyteller with @kingjames & @mavcarter’s @uninterrupted @SpringHillEnt @giaplusnina 19,600
Jimmy Traina Sports media news with NY-Seinfeld-@Yanlees sensibilities @SInow @JimmyTraina 65,400
Kelsey Trainor “Lawyer|Producer|Writer” with sports-heavy feed @ktrain_11 8,339
Joe Tsai Exec Vice Chair @Alibaba | Owner @BrooklynNets, @NYLiberty @SealsLax @joetsai1999 24,400
Josh Walker Co-Founder @sportsilab always makes us think | Chronically underfollowed @JoshuaWalker_ 1,144
Bubba Wallace Driver of @NASCAR’s No. 23 car for @23XIRacing team (Michael Jordan + @dennyhamlin)  | The one Cup driver growing sponsorship base right now @BubbaWallace 462,800
Daniel Wallach Gaming/sports betting attorney | @UNHLaw Sports Wagering & Integrity | Legal analyst @TheAthletic | Host @ConDetrimental pod @WALLACHLEGAL 23,300
Kerri Walsh-Jennings 3x Olympic Gold medalist | Founder @platform1440 is truly about building a lifestyle around volleyball and making lives better @kerrileewalsh 173,600
Karen Weaver Faculty @Penn | College sports finance expert @DrKarenWeaver 2,079
Mike Whan (Soon to be former) Commissioner @LPGA | Can we get #WWMDN (What Will Mike Do Next?) trending? @LPGACommish 13,600
Olivia Witherite “Antisocial social manager” @TheAthletic | Former @MASN recognizes good #SMSports work and shares job leads @OliviaWitherite 4,493
Mary Wittenberg CEO @EFProCycling | Former world class marathoner and @NYRR ringmaster now goes distance for charity with pro cycling group @marywitt 23,500
Jason Wright President @WashingtonNFL | Get some insights into how the man charged with changing the culture in DC operates @whoisjwright 25,300
Jabari Young Sports business reporter and #NorthPhilly “dude” @CNBC @JabariJYoung 27,600
Tavish Zausner-Mannes Principal–Evolution Media Capital (CAA investment banking unit) | Chronically underfollowed @TZM_TMT 861
Amir Zonozi Co-founder @Zoomph @Zonozi 6,432

 

Well, what do you think?

Feel free to @ to your heart’s content—@TeamMktgReport or @CHartweg—and if you make a strong case, I’m all for adding more. Will also credit you for winning the argument.

Chris brings deep sports business experience to his role as publisher of TMR. He first put his sales, experiential marketing, PR, sales and valuation skills to work in sporting goods retail in 1986. He has since worked for brands and agencies across all major league sports, plus golf, college athletics, marathons and motorsports. Chris is also the proud founder of Painless Networking.