The Long Goodbye: Jeter’s Farewell Tour

The Derek Jeter Farewell Tour hit Chicago this week, with a two-game series against the Cubs ending Wednesday followed by a four-day weekend series against the White Sox.

Jeter’s last hurrah has been a boon for baseball as it has helped the Yankees reclaim their role as the top road draw in baseball. If he's healthy in August and September, it'll only help teams draw walk-up fans.

As of Tuesday’s game, the Yankees' road attendance was 36,664. Last year, the Yankees were third as a road . . .

To read the most recent two months of TMR Insider™ news and insights, simply register for FREE Rookie membership. Rookies can view select TMR Insider™ content as well as our most recently published Fan Cost Index® report.

Already a member? Sign In HERE.

If you need access beyond a Rookie's to enable you to...

  • Dive into our 5,000+ SportSponsor FactBook™ profiles that contain contact information for 15,000+ decision makers;
  • View 120+ Fan Cost Index reports from the past 30+ years; and/or
  • Access TMR Insider newsletter content from our archives back 1988...

You can easily upgrade anytime to an All-Star or MVP membership based on your needs.

Click here to join (or upgrade) now.

Want to establish a multi-user account because you are...

  • with a team, league, brand, agency, property, etc.?
  • a professor or teacher looking for access for a class or sports management program?

Contact our publisher, Chris Hartweg, at for pricing today.

Currently Founding Editor/Columnist at The Athletic Chicago. Jon was with TMR from 2003-15, including Executive Editor 2008-15.