Vol 1, Issue 12 (Sep 1989)
In This Issue...
NEW TWIST
The California Angels get good results from adding new twists to two favorite promotions
EXCLUSIVE RESEARCH
Does sponsorship of a sports team improve consumers’ opinions of the sponsor? TMRs exclusive research provides the answers
GUEST COLUMN
Trade-out arrangements can stretch your marketing budget. Two members of Stanford University’s athletic department explain their school’s approach to trade-outs
SPONSOR PROFILE
Hardee’s sports sponsorship activities are featured in this month's profile
Team . . .
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