Vol 03, Issue 09 (June 1991)
In this issue...
TURKEY TROTS
Mr. Turkey expands its sponsorship programs into minor league baseball.
ADDED-VALUE
MMI Sales arranges innovative merchandising program for two new sports advertisers.
SPONSOR PROFILE
Thrifty Car Rental has made a big drive into sports with its tide sponsorship of the Holiday Bowl plus other properties.
STARS IN SEATTLE
The Seattle Mariners boost concession sales with the addition of Newman’s Own Popcorn and Lemonade.
SIGNS FOR SALE
Michigan State adds new signage in three . . .
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