Vol 2, Issue 3 (Dec 1989)
In This Issue...
PRIMETIME
San Diego Chargers increase exposure and profits by producing two television shows in-house.
SCHOOL POOL
A swimming pool and sand beach help attract fans to Kansas Jayhawks’ football games.
SPONSOR PROFILE
Campbell Soup Co.’s sport sponsorship activities are profiled.
GUEST COLUMN
John Hays of the California Angels discusses how the Angels keep sponsors happy.
SURE SHOT
Baylor University creates contests to sell tickets to its basketball tournament.
Team Marketing Report is the . . .
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