Information

  • 3722 Illinois Ave
  • St. Charles, IL 60174
  • XXX-XXX-XXXX
  • protential.com

Founded in 2000 by Eric DeBord, Protential LLC is a sports business consulting and marketing agency, with specialized expertise in sports marketing, sponsorship analysis, retail activation, creative, consumer promotions, hospitality and events.

Based in St. Charles, Ill., in Chicago's western suburbs, Protential’s clients lean towards motorsports and include the following brands and properties:

  • Charter Communications
  • Federal-Mogul Motorparts
  • Mecum Auctions
  • NAPA
  • PEAK Antifreeze
  • Smithfield Foods
  • Snap-on Inc.
  • Valspar
  • WIX Filters
  • Team O’Neil Rally School . . .

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Ownership / Management

CEO
ED

Eric De Bord

xyz@xyz.com
XXX-XXX-XXXX
Key Decision Makers
JR
EVP & Creative Director

Josh Russell

xyz@xyz.com
XXX-XXX-XXXX
BD
VP, Client Solutions

Brett De Bord

xyz@xyz.com
XXX-XXX-XXXX
MD
VP & General Counsel

Mary Beth De Bord

xyz@xyz.com
XXX-XXX-XXXX
LH
VP, Client Hospitality & On-Site Activation

Lauren Haiduk

xyz@xyz.com
XXX-XXX-XXXX
BR
VP, Talent Development

Buddy Rice

xyz@xyz.com
XXX-XXX-XXXX
BS
Controller, Finance

Betsy Schwartzmann

xyz@xyz.com
XXX-XXX-XXXX

Personnel

JL
Manager, Activation

Jack Luse

xyz@xyz.com
XXX-XXX-XXXX
CH
Lead Designer

Chad Hill

xyz@xyz.com
XXX-XXX-XXXX
JO
Lead Designer

Jacoby O’Connor

xyz@xyz.com
XXX-XXX-XXXX