- 101 W Riverwalk
- Pueblo, CO 81003
PBR, for Professional Bull Riders, was formed in 1992 when 20 of the world's top rodeo stars came together, pooled together $1,000 each, and formed their own breakaway organization. As the sport exploded, those first 20 bull riders have literally turned their $1,000 into millions.
Today, Pueblo, Colo.-based PBR puts on weekly competitions for the top 35 riders — the Built Ford Tough Series — and the year-end PBR World Championship awards $10 million in prize money including a $1 million bonus to the season's top rider.
More than 700 bull riders . . .
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