Information

PlayUp, is an online betting and entertainment company that provides online sports Betting, horse racing and daily fantasy sports (DFS) in Australia, New Zealand, India and most recently, the U.S.

In Jul 2020, PlayUp acquired a Colo. sports betting license and in Jan 2021, further expanded its U.S. presence, acquiring a N.J. betting license.
News & notes
Jan 29, 2019: PlayUp Ltd completes AU$6 million acquisition of TopBetta Pty Ltd, including

To read the most recent two months of TMR Insider™ news and insights, simply register for FREE Rookie membership. Rookies can view select TMR Insider™ content as well as our most recently published Fan Cost Index® report.

Already a member? Sign In HERE.

If you need access beyond a Rookie's to enable you to...

  • Dive into our 5,000+ SportSponsor FactBook™ profiles that contain contact information for 15,000+ decision makers;
  • View 120+ Fan Cost Index reports from the past 30+ years; and/or
  • Access TMR Insider newsletter content from our archives back 1988...

You can easily upgrade anytime to an All-Star or MVP membership based on your needs.

Click here to join (or upgrade) now.

Want to establish a multi-user account because you are...

  • with a team, league, brand, agency, property, etc.?
  • a professor or teacher looking for access for a class or sports management program?

Contact our publisher, Chris Hartweg, at chartweg@teammarketing.com for pricing today.

Expertise
  • Gaming | Betting

Ownership / Management

CEO
DS

Daniel Simic

xyz@xyz.com
XXX-XXX-XXXX
Key Decision Makers
PJ
CEO, PlayUp Australia

Paul Jeronimo

xyz@xyz.com
XXX-XXX-XXXX
LM
CEO, PlayUp USA

Laila Mintas

xyz@xyz.com
XXX-XXX-XXXX
PA
CFO

Prashant Arora

xyz@xyz.com
XXX-XXX-XXXX
MC
Co-Founder & Chief Technology Officer - Global

Michael Costa

xyz@xyz.com
XXX-XXX-XXXX
KK
CMO, Australia

Kelvin Kirk

xyz@xyz.com
XXX-XXX-XXXX
JW
COO

James Waddell

xyz@xyz.com
XXX-XXX-XXXX

Current Work Relationships

Teams