• 28100 Torch Pkwy.
  • #700
  • Warrenville, IL 60555

Biofreeze is a topical pain-reliever owned by Warrenville, Ill.-based Performance Health. Biofreeze is available in gel, cream, spray, roll-on and patch.

Before 2016, Biofreeze was only sold through clinical channels and was the number one clinically recommended product for 25 years.

That changed after Performance Health was acquired by private equity firm Madison Dearborn Partners, LLC, through its Patterson Medical unit. Formerly based in Akron, Ohio, Performance Health and Patterson Medical were combined, and relocated to Chicago's western suburbs.

With the new investment, Biofreeze moved into selling direct to consumers . . .

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Ownership / Management


Francis Dirksmeier
Parent Companies
  • Performance Health
Key Decision Makers

Michael McGoohan

Greg Nulty

Droga5 (AOR: Media & Creative)