Information

  • Global Headquarters
  • Toldbodgade 12
  • Copenhagen K (Hovedstaden), DK 1253
  • XXX-XXX-XXXX
  • bettercollective.com
  • 450 Employees

Copenhagen, Denmark-based Better Collective A/S (Better Collective, or simply, BC) is a sports betting media company, founded in 2004 by Jesper Søgaard (current CEO) and Christian Kirk Rasmussen (current COO).

Søgaard and Rasmussen had found success in 2002, with their first website CasinoVerdiener. They launched BC to create products and websites to deliver educational tools and content to help iGamers get the most value out of their bets.

The company has made 22 acquisitions since 2017.

BC has 12 offices worldwide:

  • Copenhagen, Denmark
  • Fort Lauderdale, Fla . . .

    To read the most recent two months of TMR Insider™ news and insights, simply register for FREE Rookie membership. Rookies can view select TMR Insider™ content as well as our most recently published Fan Cost Index® report.

    Already a member? Sign In HERE.

    If you need access beyond a Rookie's to enable you to...

    • Dive into our 5,000+ SportSponsor FactBook™ profiles that contain contact information for 15,000+ decision makers;
    • View 120+ Fan Cost Index reports from the past 30+ years; and/or
    • Access TMR Insider newsletter content from our archives back 1988...

    You can easily upgrade anytime to an All-Star or MVP membership based on your needs.

    Click here to join (or upgrade) now.

    Want to establish a multi-user account because you are...

    • with a team, league, brand, agency, property, etc.?
    • a professor or teacher looking for access for a class or sports management program?

    Contact our publisher, Chris Hartweg, at chartweg@teammarketing.com for pricing today.

    Expertise
    • Content Production | Distribution
    • esports
    • Fantasy
    • Gaming | Betting
    Additional Offices / Facilities
    • Better Collective Fort Lauderdale
    • 101 NE 3rd Ave
    • #600
    • Fort Lauderdale, FL 33301
    • Better Collective Nashville
    • 209 10th Ave
    • #507
    • Nashville, TN 37203

Ownership / Management

Board of Directors
JB
Board Chair

Jens Bager

xyz@xyz.com
XXX-XXX-XXXX
TD
Board Member

Todd Dunlap

xyz@xyz.com
XXX-XXX-XXXX
TH
Board Member

Therese Hillman

xyz@xyz.com
XXX-XXX-XXXX
KH
Board Member

Klaus Holse

xyz@xyz.com
XXX-XXX-XXXX
LN
Board Member

Leif Nørgaard

xyz@xyz.com
XXX-XXX-XXXX
Pv
Board Member

Petra von Rohr

xyz@xyz.com
XXX-XXX-XXXX
Key Decision Makers
JS
Co-Founder & CEO

Jesper Søgaard

xyz@xyz.com
XXX-XXX-XXXX
CR
Co-Founder & COO

Christian Kirk Rasmussen

xyz@xyz.com
XXX-XXX-XXXX
FP
CFO

Flemming Pedersen

xyz@xyz.com
XXX-XXX-XXXX
HL
SVP, Product & Global Operations

Henrik Lykkesteen

xyz@xyz.com
XXX-XXX-XXXX
CW
VP, People & Culture

Camilla Wissing Bille

xyz@xyz.com
XXX-XXX-XXXX
MP
VP, Business Development & M&A | CEO, Better Collective US

Marc Frank Pedersen

xyz@xyz.com
XXX-XXX-XXXX

Personnel

MK
Specialist, PR & Outreach

Morten Kalum

xyz@xyz.com
XXX-XXX-XXXX