On a kibbutz in northern Israel, a man is trying to figure out how to get basketball fans in Denver to connect with each other.

That man is Ophir Zardok, the founder and CEO of Evento, a social engagement […]

On the field, the Detroit Lions have been wildly unpredictable the last few years.

From mind-numbing personal fouls to exciting offensive performances, Lions fans didn’t often know what they were going to get e […]

Adding a plush-costumed mascot to one of baseball’s most storied, if not successful franchises in 2014 is a risky endeavor in the world of public opinion.

The Chicago Cubs introduced “Clark the Cub” on Monda […]

Lambeau Field in the winter evokes a number of flowery football descriptions, most including the term, “frozen tundra.” But before the Green Bay Packers’ home playoff game last weekend, the word “blackout” was a n […]

The Chicago Cubs lost 96 games in 2013, which was actually a five-game improvement from the previous season.

Attendance lagged, as you might expect, but what was unexpected is the Cubs lost a franchise-record […]

On Sept. 9, 1992, a small story was posted in the Allegheny Bulletin, the strike paper for the soon-to-be-defunct Pittsburgh Press. The headline was “Ticket Prices The Same.”

Apparently, Pirates fans were ups […]

How much does the average NFL ticket cost? How do tickets compare team-by-team across the league?

Check out the chart below to find out, then join the conversation on Twitter.

It only took one question for Billy Harner to correct me. Really, just two words: Hipster Night.

When it was announced that the Brooklyn Cyclones were having Williamsburg Night at their stadium next month, […]

This issue includes three Fan Cost Index® reports. Jump to the respective FCIs here (MVP membership required):

2009 NFL Fan Cost Index®
2009-10 NHL Fan Cost Index®
2009-10 NBA Fan Cost In […]

View a PDF of our special edition “Winter Meetings” Team Marketing Report newsletter from Dec 2008 via the link below:

TMR Winter Meetings 2008

Please note: As this issue contains TMR’s 2008 Minor League B […]

Cost per :30

Team
Flagship Stations
Deal end
Stations
 Network
Flagship
Major Advertisers

Arizona Diamondbacks
KTAR-AM
2010
17
$650
$650
McDonald’s, Budweiser, Circle K, Go […]

In Mar 2005, blog sites were a relatively new thing, and Team Marketing Report staff wanted to give one a shot. Over the next several months, TMR’s staff posted numerous stories and other sports business t […]

This issue includes the 2005 MiLB Fan Cost Index. View that FCI here.
In This Issue…
Food, Folks & Fat
NBA and McDonald’s partner for youth health.
Pretty Boy
Orioles bring on cosmetics sponsor for s […]

In Mar 2005, blog sites were a relatively new thing, and Team Marketing Report staff wanted to give one a shot. Over the next several months, TMR’s associate editor at the time, Jon Greenberg, posted numerous […]

This issue includes the 1995 MLB Fan Cost Index. View that FCI here.
Chicago Cubs and concessionaire work to cook up deals with brand-name sponsors
When the Chicago Cubs signed Ogden Entertainment Services as […]