Make Sure Your Cause Has a Purpose

Consumers today are bombarded with a never-ending stream of messages across dozens of marketing channels. When a “new” channel emerges and gains traction, it doesn’t take long for brands to migrate to that channel en masse.

The net result for brands? Standing out in a crowded consumer marketplace is incredibly difficult, while actually engaging with your target consumer has become nearly impossible.

Good news is smart brands always find ways to connect. One of the most powerful ways that brands are differentiating themselves right now is “cause” -- or better yet “purpose” -- marketing. Consumers are asking brands . . .

To read the most recent two months of TMR Insider™ news and insights, simply register for FREE Rookie membership. Rookies can not only view select TMR Insider™ content but the most recently published Fan Cost Index® report.

Already a member? Sign In HERE.

If you need access beyond a Rookie's to enable you to...

  • Dive into our 5,000+ SportSponsor FactBook™ profiles that contain contact information for 15,000+ decision makers,
  • View 113 Fan Cost Index reports from the past 30 years and/or
  • Access older Insider content from our newsletter library that first published in 1988.

You can easily upgrade anytime to an All-Star or MVP membership based on your needs. Click here to details on joining (or upgrading) now.

Want to establish a multi-user account because you are...

  • with a team, league, brand, agency, property, etc.?
  • a professor or teacher looking for access for a class or sports management program?

Contact our publisher, Chris Hartweg, at chartweg@teammarketing.com for pricing today.

Kevin Adler is the Founder and Chief Engagement Officer at Engage Marketing – a Chicago-based advisory that specializes in sponsorship, experiential, consumer promotions, word-of-mouth / influencer, content and cause strategy for consumer brands and properties.