KING JAME$: LeBron’s Impact on Ticket Prices

For the 2002-03 NBA season, the average non-premium season ticket to a very non-premium Cleveland Cavaliers team was $38.52, according to the NBA Fan Cost Index.

That price was up 12.2 percent, for some reason. That team was put together with the clear vision to lose as many games as possible and land Akron phenom LeBron James. They averaged 11,496 fans that season, the worst in the league.

The plan worked, of course. Attendance and ticket prices went up, as LeBron turned the moribund Cavs into a national team.

Without factoring in . . .

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Currently Founding Editor/Columnist at The Athletic Chicago. Jon was with TMR from 2003-15, including Executive Editor 2008-15.