For the 2002-03 NBA season, the average non-premium season ticket to a very non-premium Cleveland Cavaliers team was $38.52, according to the NBA Fan Cost Index.
That price was up 12.2 percent, for some reason. That team was put together with the clear vision to lose as many games as possible and land Akron phenom LeBron James. They averaged 11,496 fans that season, the worst in the league.
The plan worked, of course. Attendance and ticket prices went up, as LeBron turned the moribund Cavs into a national team.
Without factoring in . . .
To read the most recent two months of TMR Insider™ news and insights, simply register for FREE Rookie membership. Rookies can view select TMR Insider™ content as well as our most recently published Fan Cost Index® report.
Already a member? Sign In HERE.
If you need access beyond a Rookie's to enable you to...
- Dive into our 5,000+ SportSponsor FactBook™ profiles that contain contact information for 15,000+ decision makers;
- View 120+ Fan Cost Index reports from the past 30+ years; and/or
- Access TMR Insider newsletter content from our archives back 1988...
You can easily upgrade anytime to an All-Star or MVP membership based on your needs.
Click here to join (or upgrade) now.
Want to establish a multi-user account because you are...
- with a team, league, brand, agency, property, etc.?
- a professor or teacher looking for access for a class or sports management program?
Contact our publisher, Chris Hartweg, at chartweg@teammarketing.com for pricing today.