Last fall, I wrote about the likely breakup between Old Style and the Chicago Cubs for ESPN Chicago.
The Cubs had just signed a massive exclusive marketing deal with Anheuser-Busch InBev, worth $140 million over 10 years according to a source, that would push the iconic Old Style out of vendors’ trays.
The best marketing for an Old Style, a decent but altogether unimpressive beer, was a classic Chicago . . .
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