Fast Foodball

For various reasons, Chipotle is not Taco Bell.

But like its TV-friendly competitor, which is a major player in MLB and the NBA, Chipotle Mexican Grill is dipping its foil-wrapped burrito into the sports sponsorship world with a soccer deal.

Previously, the quick-service restaurant (QSR) dabbled in sponsorships with professional (NBA and NHL) and college teams, along with a Tour de France deal, but now its aligned itself with an entire league.

While Taco Bell has its big-time NBA deal (great

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Currently Founding Editor/Columnist at The Athletic Chicago. Jon was with TMR from 2003-15, including Executive Editor 2008-15.