This issue includes the 2004 NBA Fan Cost Index. MVP members can view that complete FCI here.
Vol 17, Issue 2 (Nov 2004)
Team Marketing Report is the only publication devoted to reporting innovative and successful ideas to increase revenues for sports marketers.
In This Issue... To read the most recent two months of TMR Insider™ news and insights, simply register for FREE Rookie membership. Rookies can view select TMR Insider™ content as well as our most recently published Fan Cost Index® report. If you need access beyond a Rookie's to enable you to... You can easily upgrade anytime to an All-Star or MVP membership based on your needs. Want to establish a multi-user account because you are... Contact our publisher, Chris Hartweg, at chartweg@teammarketing.com for pricing today.
Caveat
Cavaliers’ new ad campaign focuses on new theme.
Dream Job
Redskins granting fans’ sports wishes.

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