Boston Celtics Archives - Team Marketing Report

ROSTER MOVES (Nov 2020)

TMR Editorial Staff — Sun, 01 Nov 2020 12:00:31 +0000

Nov 2020 staff moves and sports business industry news in one spot — updated as they happen, so make sure you check back throughout the month. Have news to share or an announcement we should include? Click HERE to email us. PEOPLE Andre Chambers appointed Washington Football Team‘s first Chief People Officer, from VP, People Operations at the Oakland A’s. Mike Hoppes promoted to SVP, CFO of the Baltimore Orioles, where he also joins the Orioles Senior Leadership Team, from VP, Finance. Peter Woodfork named SVP, Minor League Operations & Development, as part of Major League Baseball‘s Baseball Economics … Continued

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Paying a Premium

Jon Greenberg — Thu, 20 Nov 2014 12:00:18 +0000

The average NBA ticket is up 3.4 percent -- to $54.98 -- according to our Fan Cost Index, but that number doesn’t tell the whole story. As FCI fans know, the average ticket price doesn’t include pricey premium seats, which are obviously the best ones. The NBA is the only FCI that doesn’t provide an average premium ticket price, but that’s a story for another day. For most teams, we still get the premium ticket inventory. For example, the Los Angeles Clippers have more than 3,000 seats listed as “premium,” from . . . To read the most recent two months … Continued

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Members Only

Jon Greenberg — Wed, 11 Jun 2014 12:00:50 +0000

Wine & Gold United...Rip City United...Jazz 44 United...Cap City Kingdom...DC 12. European soccer has invaded the American...basketball business world. Half the NBA teams are doing away with the notion of season-ticket holders and moving toward membership programs with names that sound like European soccer fan clubs. Wine & Gold United, that’s the Cleveland Cavaliers. Rip City United is the Portland Trailblazers, Jazz 44 United is the Utah Jazz, Cap City Kingdom is the Sacramento Kings and DC 12 is the Washington Wizards . . . To read the most recent two months of TMR Insider™ news and insights, simply register for FREE … Continued

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Team Marketing Report – Sep 2006 (Vol 18, Issue 12)

TMR Editorial Staff — Fri, 01 Sep 2006 17:00:08 +0000

This issue includes the 2006 NFL Fan Cost Index. MVP members can view that FCI here. Vol 18, Issue 12 (Sep 2006) Team Marketing Report is the only publication devoted to reporting innovative and successful ideas to increase revenues for sports marketers. In This Issue... TIMES FOR A CHANGE Devil Rays bring on local newspaper for Web sponsor. ROLLING Carolina gets fans moving with travel sponsor . . . To read the most recent two months of TMR Insider™ news and insights, simply register for FREE Rookie membership. Rookies can view select TMR Insider™ content as well as our most … Continued

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Team Marketing Blog: Jul 8, 2005

Jon Greenberg — Fri, 08 Jul 2005 13:37:19 +0000

In Mar 2005, blog sites were a relatively new thing, and Team Marketing Report staff wanted to give one a shot. Over the next several months, TMR’s staff posted numerous stories and other sports business thoughts as the “Team Marketing Blog.” We have saved all of them and re-posting each of those individually for your reading enjoyment. Please note that we have kept the original links and many may no longer work. Below is the final TMB post from Jul 8, 2005, from Jon Greenberg… Hola, sports marketers… …it’s been awhile since my last post (I feel like I’m in … Continued

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Team Marketing Report – Mar 2005 (Vol 17, Issue 06)

TMR Editorial Staff — Tue, 01 Mar 2005 18:00:03 +0000

Vol 17, Issue 6 (Mar 2005) Team Marketing Report is the only publication devoted to reporting innovative and successful ideas to increase revenues for sports marketers. In This Issue… Raging Promotion Indy team makes play on steroid controversy. Fleeting Behind-the-scenes of Boston arena’s naming rights efforts. Shifting Gears New category exclusive partnerships for NASCAR. Heard it here MLB radio ad rates and partnerships. Front . . . To read the most recent two months of TMR Insider™ news and insights, simply register for FREE Rookie membership. Rookies can view select TMR Insider™ content as well as our most recently published … Continued

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Team Marketing Report – Nov 2004 (Vol 17, Issue 02)

TMR Editorial Staff — Mon, 01 Nov 2004 18:00:41 +0000

This issue includes the 2004 NBA Fan Cost Index. MVP members can view that complete FCI here. Vol 17, Issue 2 (Nov 2004) Team Marketing Report is the only publication devoted to reporting innovative and successful ideas to increase revenues for sports marketers. In This Issue... Caveat Cavaliers’ new ad campaign focuses on new theme. Dream Job Redskins granting fans’ sports wishes.

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Team Marketing Report – Nov 1990 (Vol 03, Issue 02)

TMR Editorial Staff — Thu, 01 Nov 1990 18:00:42 +0000

Vol 03, Issue 02 (November 1990) In this issue... BRAVES POP A WINNER Sponsorship deal with the Atlanta Braves helps Pop Secret popcorn gain 15 share points and become top brand in the market. HIDE AND SEEK SUNY - Binghamton gels one week of publicity and increased ticket sales from a community-wide search/or a "stolen" basketball. SPONSOR PROFILE Target is an expanding chain of discount stores and an expanding sponsor of sports. Target's sports sponsorship involvement is examined. FINAL SHOTS Quick news. Easy ideas. A new . . . To read the most recent two months of TMR Insider™ news … Continued

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Team Marketing Report – Apr 1990 (Vol 02, Issue 07)

TMR Editorial Staff — Sun, 01 Apr 1990 17:00:36 +0000

Vol 2, Issue 7 (April 1990) In this issue... HOT STUFF Promotion marketing executives offer their thoughts on hot new promotion items for 1990. SMART INVESTMENT The LaCrosse Catbirds make an investment in a precious commodity - its season ticket holders. COMPANY PROFILE Federal Express manages local promotions through four regional offices. GUEST COLUMN Steve McKelvey of Major League Baseball explains how MLB has created equity for its sponsors. CLOSE CALLS MCI Telecommunications and Kellogg Co. are close to signing $5 million deals to become Official Sponsors . . . To read the most recent two months of TMR Insider™ … Continued

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Team Marketing Report – Jan 1990 (Vol 02, Issue 04)

TMR Editorial Staff — Mon, 01 Jan 1990 18:00:08 +0000

Vol 2, Issue 4 (January 1990) In This Issue... SCHOOL DAYS The Houston Astros marketing staff will teach a sports marketing class at a local school next year. HIGH TECH Boston College uses a high-tech approach to help increase attendance at a recent hockey game. INSIDE ISSUES A new feature in Team Marketing Report. This month’s section focuses on the pros and cons of handling television and radio sales in-house. GUEST COLUMN Harvey Shank of the Phoenix Suns offers his suggestions on what . . . To read the most recent two months of TMR Insider™ news and insights, simply … Continued

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