Ticketmaster Archives - Team Marketing Report

TMR Q&A: Seat Club founder Cole Rubin on eliminating massive ticket fee markups

TMR Editorial Staff — Mon, 04 Mar 2024 16:04:11 +0000

If you ask most fans, especially those with families, they will probably say the biggest hindrance to going to more events together is the price. Sports and entertainment events are thriving, but ticket prices? A killer. Even more so are the fees that ticket companies put on top of what we think is the cost. It used to be there was a line about some local taxes, but those were typically included in the price, not added on top of the ticket’s face value. Fees today? Sometimes it appears that you pay as much in fees as you do for … Continued

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Team Marketing Report – Nov 2004 (Vol 17, Issue 02)

TMR Editorial Staff — Mon, 01 Nov 2004 18:00:41 +0000

This issue includes the 2004 NBA Fan Cost Index. MVP members can view that complete FCI here. Vol 17, Issue 2 (Nov 2004) Team Marketing Report is the only publication devoted to reporting innovative and successful ideas to increase revenues for sports marketers. In This Issue... Caveat Cavaliers’ new ad campaign focuses on new theme. Dream Job Redskins granting fans’ sports wishes.

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Team Marketing Report – Jan 1991 (Vol 03, Issue 04)

TMR Editorial Staff — Tue, 01 Jan 1991 18:00:23 +0000

Vol 03, Issue 04 (January 1991) In this issue... STAR IS BORN The Florida Citrus Sports Association persuades Memphis State University to move a home football game to Orlando for the initial Texaco Star Classic. SPONSOR PROFILE Subway Sandwich anticipates increased use of sports marketing to fuel its growth. The company's current sports marketing programs are profiled. INSIDE ISSUES Murray Sperber, author of Sports Inc. explains how money from tv revenue and corporate sponsor ships has affected college sports. GUEST COLUMN Douglas Moss of the Madison Square . . . To read the most recent two months of TMR Insider™ … Continued

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Team Marketing Report – Sep 1990 (Vol 02, Issue 12)

TMR Editorial Staff — Sat, 01 Sep 1990 17:00:20 +0000

Vol 02, Issue 12 (September 1990) In this issue... IN CHECK As part of the celebration of 100 years of Army football, the Academy and an area bank offer affinity bank checks. SPONSOR PROFILE Breyers Ice Cream scoops up regional events to promote its products. INSIDE ISSUES Sports teams find that pitching tents for local companies can create a new source of revenue. MOVING FAST The New Haven Nighthawks offer an ad package that includes ad space on game pucks. Team Marketing Report is the only . . . To read the most recent two months of TMR Insider™ … Continued

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Team Marketing Report – Apr 1990 (Vol 02, Issue 07)

TMR Editorial Staff — Sun, 01 Apr 1990 17:00:36 +0000

Vol 2, Issue 7 (April 1990) In this issue... HOT STUFF Promotion marketing executives offer their thoughts on hot new promotion items for 1990. SMART INVESTMENT The LaCrosse Catbirds make an investment in a precious commodity - its season ticket holders. COMPANY PROFILE Federal Express manages local promotions through four regional offices. GUEST COLUMN Steve McKelvey of Major League Baseball explains how MLB has created equity for its sponsors. CLOSE CALLS MCI Telecommunications and Kellogg Co. are close to signing $5 million deals to become Official Sponsors . . . To read the most recent two months of TMR Insider™ … Continued

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Team Marketing Report – Oct 1989 (Vol 02, Issue 01)

TMR Editorial Staff — Sun, 01 Oct 1989 17:00:29 +0000

Vol 2, Issue 1 (Oct 1989) In This Issue... BANNER DAY The University of Iowa uses banners, other elements to celebrate 100 years of Hawkeyes football. LATE RALLY The Milwaukee Brewers offer a ticket package to appeal to bandwagon jumpers. SPONSOR PROFILE Fuji Photo Film sheds some light on its sports sponsorship activities. GUEST COLUMN Los Angeles Kings’ Director of Promotions Mike Gilbert says selling hockey in LA. isn’t as easy as it might seem. Team Marketing Report is the only publication devoted to reporting . . . To read the most recent two months of TMR Insider™ news … Continued

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Team Marketing Report – Jun 1989 (Vol 01, Issue 09)

TMR Editorial Staff — Thu, 01 Jun 1989 17:00:00 +0000

Vol 1, Issue 9 (Jun 1989) In This Issue... PUZZLING PROMO The Utah Jazz send puzzles to the news media to promote its players. SPONSOR PROFILE Molson Brewery of Canada details its approach to sports sponsorship. GUEST COLUMN Clemson University’s Len Cough provides details of the Tigers’ new approach to sponsorship packages. NEW COMPETITION High schools might soon be competing with pro and college teams for corporate sponsors. Team Marketing Report is the only publication devoted to reporting innovative and successful ideas to increase revenues . . . To read the most recent two months of TMR Insider™ news … Continued

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Team Marketing Report – Apr 1989 (Vol 01, Issue 07)

TMR Editorial Staff — Sat, 01 Apr 1989 18:00:04 +0000

Vol 1, Issue 7 (Apr 1989) In This Issue... NEW REVENUES Toledo brings television sales in-house and increases revenues by $300,000. ON BOARD WITH CAPTAINS Leaf, Inc. signs sponsorship deal with the Shreveport Captains' minor league baseball team. EXCLUSIVE RESEARCH TMR's exclusive research tells you what consumers might be doing when they're not at your games. GUEST COLUMN The NCAA's Dan Dutcher talks about new bylaws giving schools more latitude for promotions. FAMILY AFFAIR Minnesota North Stars add $150,000 in . . . To read the most recent two months of TMR Insider™ news and insights, simply register for FREE … Continued

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