sustainability Archives - Team Marketing Report https://teammarketing.com/tag/sustainability/ Actionable, measurable fan-centric sports business insights Wed, 13 Dec 2023 15:46:12 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 How are “great and powerful” leagues supporting CSR initiatives? https://teammarketing.com/how-are-great-and-powerful-leagues-supporting-csr-initiatives/ https://teammarketing.com/how-are-great-and-powerful-leagues-supporting-csr-initiatives/#respond Wed, 13 Dec 2023 15:46:12 +0000 https://teammarketing.com/how-are-great-and-powerful-leagues-supporting-csr-initiatives Do you remember the Wizard of Oz? Almost every character was convinced the Wizard was “great and powerful.” At the end, we discovered he was just a dude behind a curtain with some really good tech (for the 1930s). He did offer up some wisdom. He just failed to meet the hype or expectation. Much like the Wizard, professional sports leagues can seem “great and powerful,” especially when it comes to their corporate social responsibility (CSR) initiatives. They have three key ingredients for CSR success – celebrity, promotion and money. Hence, many of their actions are noticed, such as when … Continued

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]]> https://teammarketing.com/how-are-great-and-powerful-leagues-supporting-csr-initiatives/feed/ 0 Excerpt: “3-Win Sponsorship: The Next Generation of Sports & Entertainment Marketing” by John Balkam https://teammarketing.com/excerpt-3-win-sponsorship-the-next-generation-of-sports-entertainment-marketing-by-john-balkam/ https://teammarketing.com/excerpt-3-win-sponsorship-the-next-generation-of-sports-entertainment-marketing-by-john-balkam/#respond Thu, 12 Dec 2019 11:30:52 +0000 https://teammarketing.com/excerpt-3-win-sponsorship-the-next-generation-of-sports-entertainment-marketing-by-john-balkam The following excerpt is from Chapter 6 of 3-Win Sponsorship: The Next Generation of Sports & Entertainment Marketing by John Balkam. You can purchase a copy of the eBook on Amazon for $0.99 through the end of Dec. Spearheading Sustainability in Collegiate Athletics If you ask Dave Newport about sustainability in sports and entertainment sponsorship, he will tell you this: “There is no downside. There is only upside.” Newport is a sustainability professional who . . . To read the most recent two months of TMR Insider™ news and insights, simply register for FREE Rookie membership. Rookies can view select … Continued

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