We have seen quite clearly the explosion of adult elite fitness, with gym memberships being waylaid in favor of Peloton or Mirror or other high level, high engagement platforms for adults to partake in while home.
This weekend, ESPN will even air a "Peloton Challenge" with athletes and celebrities, led by trainers that have become much sought-after influencers on their own.
Adult home fitness has never been hotter. But what . . .
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