NHL Fan Cost Index 2013-14
By Jon Greenberg
After a strong post-lockout season, the price of going to a National Hockey League game is going up.
The average National Hockey League ticket rose 2.3 percent to $61.62 for the 2013-14 season, according to the Team Marketing Report™ NHL Fan Cost Index®.
The Toronto Maple Leafs have the highest average season ticket price at $122.20 (up 2.4 percent).
The Vancouver Canucks ($91.45), the Winnipeg Jets ($81.49), the Montreal Canadiens ($77.14) and Edmonton Oilers ($75.94) round out the top five average ticket prices.
The NHL average Fan Cost Index® price went up 3.1 percent to $359.17.
The exclusive Fan Cost Index (FCI) gives a representative look at the cost of taking a family of four to a hockey game.
The FCI comprises the price of four general (not including premium seats) season tickets, two small draft beers, four small soft drinks, four regular-sized hot dogs, parking for one car, two game programs and two adult-sized caps.
The Maple Leafs also have the most expensive FCI at $615.62. The Canucks ($479.53), Boston Bruins ($444.13), New York Rangers ($443.06) and Chicago Blackhawks ($437.80) round out the top five.
The Dallas Stars have the cheapest average ticket at $37.28 and the second-cheapest FCI at $263.11, while the Ottawa Senators have the cheapest FCI at $259.92.
The average NHL premium ticket (which includes club seats and any season ticket with added amenities) is $148.90. Premium seats account for nearly 15 percent of the NHL inventory, according to TMR research, not including luxury suites.
Twenty-one teams increased ticket prices by 1 percent or more, led by the Stanley Cup champions. The Blackhawks had the biggest percentage increase at 16 percent, pushing their average ticket to $72.95.
Success has come at a price in Chicago. Blackhawks ticket prices have gone up 109 percent since the 2007-08 season, coinciding with the team’s rise in fortune and popularity. The average Blackhawks ticket was $34.88 that season, third-lowest in the NHL. Rocky Wirtz took over ownership of the team after his father Bill Wirtz passed away that fall.
Two years later, the Blackhawks won the first of two Stanley Cups and have a long season ticket waiting list.
Only two teams showed percentage decreases of more than 1 percent, the Florida Panthers (-26.7 percent to $40.85) and the Nashville Predators (-6.6 percent to $56.43).
The average beer price is up to $7.34 for a 16 ounce beer. The Anaheim Ducks, Minnesota Wild and New York Islanders reported the most expensive “cheapest” beer at $9.50.
Last season, 19 teams raised prices by more than 1 percent, and the league average increased by 5.7 percent.
EDITOR’S NOTE: All Canadian ticket prices have been converted into U.S. dollars by using the most recent exchange rate. TMR retroactively changes the previous season’s averages to match the current exchange rate.
TMR also retroactively adjusted 2013 season prices for Boston, Detroit, New Jersey, Washington and Winnipeg.