Tidbits, Thoughts & Tips around sports business…
News, notes and nuggets from our Publisher
It’s time for not just one but TWO of our exclusive Fan Cost Index® reports!
With the publication of 2021-22 season and pandemic-delayed 2020-21 season National Hockey League FCIs, we are all caught up in hockey world.
Hang in there FCIheads, lots of good stuff is on the horizon.
Topline NHL FCI takeaways
The cost of a family of four to attend an NHL game in the 2021-22 season rose to $462.58. That is an increase of $22.66 (5.2 percent) from the 2020-21 NHL FCI® which, using pre-pandemic ticket pricing, totaled $439.91.
Additionally, the average weighted general ticket price for a 2021-22 NHL game clocks in at $82.58, a gain of of $4.21, or 5.4 percent, from 2020-21’s average ticket cost of $78.37.
A large part of that jump is due to the addition of the expansion Seattle Kraken, which debuted with the second most expensive average general ticket, $130.85, and second highest FCI, $672.89.
The existing 31 teams averaged 2.6 percent gains in both average ticket and FCI from 2020-21 prices.
More shameless TMR plugs
Check out our SportsSponsor FactBook, yes, the old “blue book” and “sports marketers bible” is making a comeback! Please take a look, search for companies/teams/brands/media/etc. and share your feedback and suggestions with us.
While we’re on the subject of plugs — we’ve been busy painstakingly restoring the Team Marketing Report newsletter archives all of 1988-89-90-91 are currently up and searchable as well as various issues from 1992-2009. Head to the TMR Insider page and find insights, ideas and research that still work today.
Have a great week and, as always, stay fancentric friends!