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Hello Fancentric Friends:
It’s another Fan Cost Index® report double play!
Today we’re pleased to publish the 2021-22 NBA Fan Cost Index® after recently posting the pandemic-delayed 2020-21 NBA FCI. This comes just weeks after the same good news around making National Hockey League FCIs, both for 2020-21 and 2021-22 seasons available to TMR members. We’re caught up again on FCIs!
Topline NBA FCI takeaways
According to Team Marketing Report‘s exclusive research, the cost for a family of four to attend a National Basketball Association game in the just-completed 2021-22 regular season inched up 0.9 percent to $439.04, a gain of $5.08, compared to the pandemic-delayed 2020-21 campaign.
It was a mostly flat season (right), at least in terms of ticket prices, with the third highest number of teams posting flat or reduced average non-premium ticket pricing.
The annual survey that tracks tickets and gameday costs found the average weighted general ticket price for a 2021-22 NBA game was $77.75, up 0.3 percent, or $.53, from 2020-21’s average ticket cost of $77.23.
For the twelfth straight season, the New York Knicks are the most expensive team to attend in person with their FCI of $936.72, an FCI increase of 4.2 percent from 2020-21. The Knicks have had the highest FCI 21 times across TMR’s 31 NBA FCIs. Only two other teams have topped the charts, the Boston Celtics once, and the Los Angeles Lakers nine times (1991 and 2002-2010).
Meanwhile, the Charlotte Hornets maintained their stranglehold on the least expensive title with their FCI of $237.55, up 1.7 percent from last year. This marks the tenth straight season owner Michael Jordan and his Hornets have offered the league’s lowest FCI.
Grab your “bible” now and don’t miss the archives
Have you checked out our SportsSponsor FactBook? Yes, the old “blue book,” a.k.a. the “sports marketers bible,” is making a comeback! Please take a look, search for companies/teams/brands/media/etc. and share your feedback and suggestions with us.
While we’re on a promotional push — we’ve been busy painstakingly restoring the Team Marketing Report newsletter archives all of 1988-89-90-91 are currently up and searchable as well as various issues from 1992-2009. Head to the TMR Insider page and find insights, ideas and research that still work today.
Have a great week and, as always, stay fancentric friends!