Team Marketing Ruminations

Tidbits, Thoughts & Tips from our Publisher…

Regular musings consisting of news, notes and quick hits from around sports.

As Corona Fog Lifts, Women’s Sports Shine Brightly

Here at TMR this week, we looked at how women’s sports—especially hoops and soccer—are picking up where they left off and determined to still make 2020 “the” year for a mainstream breakthrough. Good stuff going on with the expansion NWSL team Angel City FC, WNBA players leading the way on social justice and the NLL.

“Wait,” you say, “The NLL is a men’s league!” True, but the ownership of the WNBA’s Dallas Wings were the ones awarded the new franchise in Fort Worth, Texas.

Has women’s athletics regained the momentum in a landscape drastically different from where we started the year? Sure looking like it. Check out the article and judge for yourself.

Cutout the Cutout Complaints: They’re Fancentric Fundraising!

As we wrote about two weeks ago (MLB Teams Find Success Cutting Out Fans, Jul 17, 2020), the return of MLB games has spawned a rebirth of the old cardboard cutout—in coroplast.

The trend was kicked off by the Oakland A’s and team president Dave Kaval has definitely enjoyed keeping us in the loop on fans getting “plunked” and earning that baseball, while raising even more dollars for the A’s Community Fund.

Meanwhile in Seattle, the Mariners‘ “Seat Fleet” cutouts have been a hit with fans and, in turn, charities. Priced at just $30, the team kept the price low hoping it would encourage more fans to participate, and it appears to be working. Per the team, the M’s had surpassed 8,000 cutouts sold as of yesterday, which in turn has generated more than $40,000 for All In WA, a Washington statewide “relief effort that supports workers and families who have been acutely affected by the COVID-19 crisis.”

Very cool.

Fauci Card Comes Out Topps
Topps Company’s Topps NOW card back for NIAID Director Dr. Anthony FauciTopps

Dr. Anthony Fauci may not have thrown a strike with his Opening Day First Pitch, but he enjoyed an historic run with sales of his “Topps NOW” card.

All 51,512 cards sold out, at $9.99 a piece, in less than 24 hours. That’s more than 2.6 times the previous record set in 2019. Topps is in its fifth year of producing daily card depicting highlights of the previous day’s MLB action.

Topps Company’s Topps NOW card of Dr. Anthony Fauci’s smashed their previous sales recordTopps

The Topps NOW Top 5:

  1. 51,512 — Fauci’s “flattened curve” (Jul 23, 2020)
  2. 19,306Vladimir Guerrero Jr. debuts (Apr 26, 2019)
  3. 17,750Babe Ruth/Shohei Ohtani Moment of the Week in 2018
  4. 17,323 — Offseason Ohtani (Dec 10, 2017)
  5. 16,138 — Aaron Judge’s 50th home run (Sep 25, 2017)
MLB FCI® Gross Revenue Impact: $5.2 Billion

In case you haven’t seen it yet, make sure you check out the just-released 2020 MLB Fan Cost Index®. Get a look at what the 2020 MLB season was shaping up to look like pre-pandemic. Hint: the strong economy boosted MLB FCI® up 3.2% to $242.02.

Given that now we get games without fans, we also dove into gross gameday fan revenues to get a rough look at what kind of money is left on the table for each fanless game an average of $2.1 million per game or $173.4 million over an 81-game season.

View all FCIs, including the just added 2005 Minor League Baseball FCI, on our FCI front page.

Scorekeeping: Not Just for Old People

An unintended benefit of being in lockdown: the revival of scoring baseball games by hand.

Have seen a lot of posts on social media this week espousing the beauty and calming effect of keeping score  of MLB games.

We think the A’s “Scorekeeping 101” class, hosted by their official scorekeeper, is a great idea. For a $25 donation to the A’s Community Fund, you can join the class next Fri, Aug 7:

Side note: The sounds of Tom Hanks hawking scorecards, popcorn or hot dogs is also quite soothing:

TMR Newsletter Archives: Now Added 2005 Team Marketing Blog Posts

We are working non-stop to add searchable versions all of the hundreds of old issues of monthly TMR newsletters back to 1988. You can see what is up so far at the TMR Insider front page.

A fun project the past few days was grabbing the pre-TMR website blog posts from Jon Greenberg and Becky Wallace back in 2005.

Do a little time traveling and view all 10 Team Marketing Blog entries here:


As always, we work to track sponsorship announcements and front office movement on our ROSTER MOVES page. Make sure you check it out and if you have a nugget to add, shoot them over to us at

SportsSponsor FactBook Updates

Have you viewed our SportsSponsor FactBook recently? TMR MVPs and All-Stars have access to the thousands of team, brand, league, property, agency, supplier and governing body profiles.

If your place of business needs an update, or you’re interested in more details before grabbing a paid membership, let us know at


And finally, will leave you with the best (sportsbiz-related) inspiration this week on social media, via Nike:

Stay fancentric friends!

Chris brings deep sports business experience to his role as publisher of TMR. He first put his sales, experiential marketing, PR, sales and valuation skills to work in sporting goods retail in 1986. He has since worked for brands and agencies across all major league sports, plus golf, college athletics, marathons and motorsports. Chris is also the proud founder of Painless Networking.