Tidbits, Thoughts & Tips from our Publisher…
Regular musings consisting of news, notes and quick hits from around sports.
As Corona Fog Lifts, Women’s Sports Shine Brightly
Here at TMR this week, we looked at how women’s sports—especially hoops and soccer—are picking up where they left off and determined to still make 2020 “the” year for a mainstream breakthrough. Good stuff going on with the expansion NWSL team Angel City FC, WNBA players leading the way on social justice and the NLL.
“Wait,” you say, “The NLL is a men’s league!” True, but the ownership of the WNBA’s Dallas Wings were the ones awarded the new franchise in Fort Worth, Texas.
Has women’s athletics regained the momentum in a landscape drastically different from where we started the year? Sure looking like it. Check out the article and judge for yourself.
Cutout the Cutout Complaints: They’re Fancentric Fundraising!
As we wrote about two weeks ago (MLB Teams Find Success Cutting Out Fans, Jul 17, 2020), the return of MLB games has spawned a rebirth of the old cardboard cutout—in coroplast.
The trend was kicked off by the Oakland A’s and team president Dave Kaval has definitely enjoyed keeping us in the loop on fans getting “plunked” and earning that baseball, while raising even more dollars for the A’s Community Fund.
Keith Kraemer took one off the chest in the Call 811 Foul Ball Zone. He’s still smiling and going home with a baseball! ⚾️😎⚾️😎
We’ve got two in one day, a new record. @Athletics
And another $81.10 donation to the Community Fund! pic.twitter.com/avqZPlnM3t
— Dave Kaval (@DaveKaval) July 26, 2020
Meanwhile in Seattle, the Mariners‘ “Seat Fleet” cutouts have been a hit with fans and, in turn, charities. Priced at just $30, the team kept the price low hoping it would encourage more fans to participate, and it appears to be working. Per the team, the M’s had surpassed 8,000 cutouts sold as of yesterday, which in turn has generated more than $40,000 for All In WA, a Washington statewide “relief effort that supports workers and families who have been acutely affected by the COVID-19 crisis.”
Fauci Card Comes Out Topps
Dr. Anthony Fauci may not have thrown a strike with his Opening Day First Pitch, but he enjoyed an historic run with sales of his “Topps NOW” card.
All 51,512 cards sold out, at $9.99 a piece, in less than 24 hours. That’s more than 2.6 times the previous record set in 2019. Topps is in its fifth year of producing daily card depicting highlights of the previous day’s MLB action.
The Topps NOW Top 5:
- 51,512 — Fauci’s “flattened curve” (Jul 23, 2020)
- 19,306 — Vladimir Guerrero Jr. debuts (Apr 26, 2019)
- 17,750 — Babe Ruth/Shohei Ohtani Moment of the Week in 2018
- 17,323 — Offseason Ohtani (Dec 10, 2017)
- 16,138 — Aaron Judge’s 50th home run (Sep 25, 2017)
MLB FCI® Gross Revenue Impact: $5.2 Billion
In case you haven’t seen it yet, make sure you check out the just-released 2020 MLB Fan Cost Index®. Get a look at what the 2020 MLB season was shaping up to look like pre-pandemic. Hint: the strong economy boosted MLB FCI® up 3.2% to $242.02.
Given that now we get games without fans, we also dove into gross gameday fan revenues to get a rough look at what kind of money is left on the table for each fanless game an average of $2.1 million per game or $173.4 million over an 81-game season.
View all FCIs, including the just added 2005 Minor League Baseball FCI, on our FCI front page.
Scorekeeping: Not Just for Old People
An unintended benefit of being in lockdown: the revival of scoring baseball games by hand.
Have seen a lot of posts on social media this week espousing the beauty and calming effect of keeping score of MLB games.
We think the A’s “Scorekeeping 101” class, hosted by their official scorekeeper, is a great idea. For a $25 donation to the A’s Community Fund, you can join the class next Fri, Aug 7:
Get involved with the game from home! For a $25 donation to the Oakland A's Community Fund, you can join us for our Scorekeeping 101 class hosted by an MLB official scorekeeper on Friday, Aug 7 at 5pm PT. Register at https://t.co/fdnUtO0X42 pic.twitter.com/ChzAIkeFFx
— Oakland A's (@Athletics) July 29, 2020
TMR Newsletter Archives: Now Added 2005 Team Marketing Blog Posts
We are working non-stop to add searchable versions all of the hundreds of old issues of monthly TMR newsletters back to 1988. You can see what is up so far at the TMR Insider front page.
A fun project the past few days was grabbing the pre-TMR website blog posts from Jon Greenberg and Becky Wallace back in 2005.
Do a little time traveling and view all 10 Team Marketing Blog entries here: https://teammarketing.com/category/team-marketing-blog-2005/
As always, we work to track sponsorship announcements and front office movement on our ROSTER MOVES page. Make sure you check it out and if you have a nugget to add, shoot them over to us at firstname.lastname@example.org.
SportsSponsor FactBook Updates
Have you viewed our SportsSponsor FactBook recently? TMR MVPs and All-Stars have access to the thousands of team, brand, league, property, agency, supplier and governing body profiles.
If your place of business needs an update, or you’re interested in more details before grabbing a paid membership, let us know at email@example.com.
And finally, will leave you with the best (sportsbiz-related) inspiration this week on social media, via Nike:
Nothing can stop what we can do together. You can’t stop sport. Because #YouCantStopUs.
— Nike (@Nike) July 30, 2020
Stay fancentric friends!