Team Marketing Ruminations

Tidbits, Thoughts & Tips from our Publisher…

News, notes and nuggets from around sports business for Aug 1-7

 

Wanna Bet?

While pretty much everything else sportsbiz is frozen or furloughed, sports gambling continues to explode. Projections have the sports betting handle at $100 billion by 2025, up from $5 billion in 2018.

Whether you are one of those laid off during the Great Sports Hiatus or simply have a passion for sports gambling and would love to dive deep into the industry, we have some great news for you: SGE.

What the heck is an SGE? Well, it’s the “Sports Gambling Education” program recently launched by Ohio University, US Integrity and Cyanna. SGE offers a deep dive into an industry encompassing compliance, analytics, sponsorship, media, risk management and more…all featuring prestigious lecturers from sports, gaming and academia.

I’ve both enrolled myself to boost my understanding of sports gambling and worked with the SGE team to create a discount for all interested TMR members. Head to sportsgamblingeducation.com to check it out and then use the code “TMR15” to take 15 percent off any/all of the three courses.

Raise a Glass: Athletes Investing in Beverage Biz
Steph Curry contemplates his next move after a “significant equity investment” in OXIGENOXIGEN

Earlier this week, BioSteel and OXIGEN announced investments from Super Bowl MVP Patrick Mahomes and 2X NBA MVP Steph Curry going well beyond paid endorsements. We take a look at how brands are approaching these partnerships and add Ready Nutrition (Giannis Antetokounmpo) and BodyArmor (Kobe Bryant, James Harden, etc.) into the conversation.

SportsCannaBiz: Play the Match Game!

Here at TMR this week, we take a look at hypothetical pairings of real properties—LPGA Tour, NHL Canada, Major League Soccer and the San Francisco Giants—with hypothetical cannabis companies to demonstrate partnership potential for the “wacky tobacky.”

It’s time for a regional or national sports property to breakthrough the haze.

Women’s Sports Re-Seizing Spotlight from the Pitch to the Wubble

Has women’s athletics regained the momentum despite 2020 turning into a dumpster fire? Sure looking like it.

Check out our article and judge for yourself.

Astros Partner with Tito’s to Give Away 27,000 Hand Sanitizer
Astros fans scooped up 27,000 bottles of Tito’s Hand Cleanser at Minute Maid ParkTito’s

Kudos to the Houston Astros and Tito’s Handmade Vodka for working together to hand out 27,000 bottles of Tito’s Hand Cleanser yesterday (Aug 6) via contactless pickup at Minute Maid Park.

A busy week in Houston as, also on Aug 6, the Harris County-Houston Sports Authority launched “Houston Clean,” a city-wide initiative with Houston’s pro teams—the Astros, Dynamo, Dash, Rockets and Texans—together with Houston’s hospitality, entertainment and transportation industries “to restore the community’s confidence in safely attending and working events.”

And starting tomorrow, (Aug 8), the Astros will team up with the Texas Division of Emergency Management (TDEM) to host free COVID-19 testing at the ballpark.

ROSTER MOVES

Track front office movement and sponsorship announcements with our ROSTER MOVES page. Shoot us any additions at editorial@teammarketing.com.

SportsSponsor FactBook Updates

Head over to our SportsSponsor FactBook where TMR MVPs and All-Stars have access to the thousands of team, brand, league, property, agency, supplier and governing body profiles.

Profile updates this week include the NFL to add new sponsors, Subway and Invisalign, and update some Shield personnel contact info. Additional changes include ECHL and OHL profiles to note their just announced modified 2020-21 seasons.

If you see a profile that needs a refresh, or you’re interested in more details before grabbing a paid membership, let us know at factbook@teammarketing.com.

Last call…

Kudos to the NFL for going all-in on supporting and promoting voting and related civic engagements of players, team personnel, league staff and fans ahead of Election Day on Nov 10, 2020.

Have a weekend and, as always, stay fancentric friends!

Chris brings deep sports business experience to his role as publisher of TMR. He first put his sales, experiential marketing, PR, sales and valuation skills to work in sporting goods retail in 1986. He has since worked for brands and agencies across all major league sports, plus golf, college athletics, marathons and motorsports. Chris is also the proud founder of Painless Networking.