Tidbits, Thoughts & Tips around sports business…
News, notes and nuggets from our Publisher for Aug 15-21
When TMR’s intrepid analyst Jack McCoy asked for time off last week, I figured he just needed a break from wrapping up the last of his NFL Fan Cost Index work. When he told me it was to help a family member move into a new place, I knew he was desperate for a break!
Then he foolishly checked in with me mid-trip and mentioned he was going to take in a Traverse City Pit Spitters game that night. Before he knew what hit him, I had roped him into taking a bunch of photos and writing up his visit to Turtle Creek Stadium. He’ll learn one of these days…
New cutouts in the STL
Congrats to the St. Louis Cardinals on their fan-driven move to add cardboard cutouts on Monday.
As you may recall, we wrote about the many MLB teams selling fan cutouts as baseball resumed (“MLB Teams Find Success in Cutting Out Fans“). Well, thanks to fan demand, we can add the Redbirds and their “CardBOARD Nation” program.
The cutouts are priced at $50 for season ticket holders or $70 for general public with proceeds to benefit Cardinals Care. Interestingly, the Cards are the first team to tack on an additional fee ($25) for shipping the cutouts to fans after the season.
And in a smart partnerships move, the team notes that the program “is made possible through a partnership with Sumner One, the official document technology provider” of the ballclub.
Cavs Busy Engaging Fans in a Multitude of Ways
The Cleveland Cavaliers were especially busy this week with multiple fan engagement initiatives.
Last night, though the Cavs did not win the NBA Draft Lottery, the team hosted their Wine & Gold United Draft Lottery Party presented by Panini. Yes, the event was in person—socially-distanced, of course—for Wine & Gold United, the team’s season ticket holder club.
Fans were given multiple ways to participate in the lottery festivities, including:
- “Ping Pong Prediction sweepstakes presented by Lexus“— fans could visit cavs.com/lottery and guess the pick number the team would get to win a virtual meet & greet with the draft pick; a signed draft hat from the pick; a signed jersey from the Cavs player of their choice; gift cards; ticket credits; or a “Cavs x Lexus Ultimate Fan Gift Box”
- “Pick 5 Sweepstakes” — Five fans selected across Cavs social media platforms to win jerseys and other prizes at cavs.com/pickfive
- “Cavaliers Trivia on the Cavs App and Cavs.com” — The Cavs App, by the way, is “championed by Westfield.”
- “Cavs Virtual Draft Lottery Party” — The team streamed a special live show hosted by the Fox Sports Ohio broadcast team of John Michael and Austin Carr across the team app, Cavs.com, Facebook and YouTube.
The team also just announced a partnership with the American Red Cross, along with team sponsor Cleveland Clinic and the Cleveland Indians to host blood drives throughout September to help “maintain stable supply throughout the COVID-19 pandemic.” The Cavs and Rocket Mortgage FieldHouse have already hosted eight blood drives since March, collecting more than 550 pints of blood.
In addition in September, the team and RMFH will host National Voter Registration Day events on Tues, September 22 and is posting (and updating) a Voter’s Educational Guide at rocketmortgagefieldhouse.com/vote.
That’s being a good community member.
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Hope Your Weekend is Not Unbearable
So many dad jokes possible, at least you’ll have all weekend to grin and bear them…
Bearhanded plays are not easy to make.
— MLB (@MLB) August 21, 2020
Have a weekend and, as always, stay fancentric friends!