Team Marketing Ruminations—2022 MLB FCI is here

Tidbits, Thoughts & Tips around sports business…

News, notes and nuggets from our Publisher

Hello Fancentric Friends:

Fresh off the publication of the 2021-22 NBA Fan Cost Index®, we present the 2022 MLB Fan Cost Index®!

But it never stops here as we’re working dilligently to produce for you, in short order, our MLSNWSL and USFL FCIs.

Topline MLB FCI takeaways

The latest exclusive Team Marketing Report Fan Cost Index® data shows the majority of Major League Baseball clubs have begun ramping up ticket prices, reflecting rising inflation.

The average 2022 MLB general ticket price weighs in at $35.93, a $.94 increase over TMR’s 2021 survey, for an average gain of 3.6 percent.

Head here to continue reading TMR’s insights and view where every team falls in the latest MLB FCI table.

Reading is fundamental

Five recent sports business articles of note, plus a well done sports story, all worth a read:

The Athletic‘s Daniel Kaplan on St. Louis lawsuit fallout for NFL owners: “NFL charged $7.5M per club for Rams settlement despite Stan Kroenke’s assurance”

CNBC‘s Jabari Young on the impact of inflation on attending live sports: “Prices are surging, but fans are still paying top dollar to watch live sports”

The Athletic‘s James Fegan on Tim Anderson/Josh Donaldson kerfuffle: “Fegan: In flap with Tim Anderson, there’s little reason to take Josh Donaldson at his word

Sportico’s John WallStreet guest columnist Joe Moglia on the NCAA and its president Mark Emmert abdicating his leadership responsibility: “Time to scrap the NCAA and bring healthy competition to college sports”

Forbes SportsMoney’s Maury Brown on how MLB is thriving in an area few have paid attention to: “MLB’s Biggest Untold Story Is Its Mass Appeal For Advertisers On Regional Sports Networks”

The Athletic’s Bill Shea on NBA FCI: “Knicks, Lakers among NBA’s worst fan pocketbook deals in 2021-22; where does your team rank in value?”

 

Ding-Dong Dilly of a Dog

And finally, in honor of the MLB FCI, we salute our favorite hot dog upgrade: the Yankees/Legends “Sumo Dog” options available in Yankee Stadium’s Bleachers Section 201. Sumo Dog chef/founder Jeffrey Lunak, formerly of “Iron Chef” Masaharu Morimoto’s team, “aims to redefine the American classic hot dog, using Asian-inspired flavors & ingredients to create unique and colorful combinations.” At the stand, you can grab one of three specialty dogs (pictured above):

  1. Sumo Dog Wasabi — relish, pickled peppers, spicy mayo, teriyaki sauce, wasabi furikake, minced onion, kizami nori
  2. Chili & Cheese Dog Beef — chili, togarashi cheese sauce, mayo, wasabi furikake, crispy onion, scallions
  3. The Godzilla Beef — chili, togarashi cheese sauce, wasabi relish, pickled peppers, spicy mayo, teriyaki sauce, wasabi furikake, minced onion, jalapeño, kizami nori

And in the words of Napoleon Dynamite: Don’t forget the tots! Your choice of regular Tater Tots or Sumo Tots. Now that’s elevated ballpark cuisine…

Have a great week and, as always, stay fancentric friends!

-CH

Chris brings deep sports business experience to his role as publisher of TMR. He first put his sales, experiential marketing, PR, sales and valuation skills to work in sporting goods retail in 1986. He has since worked for brands and agencies across all major league sports, plus golf, college athletics, marathons and motorsports. Chris is also the proud founder of Painless Networking.