Team Marketing Ruminations—Two seasons of NHL FCI

Tidbits, Thoughts & Tips around sports business…

News, notes and nuggets from our Publisher

Hello Friends:

It’s time for not just one but TWO of our exclusive Fan Cost Index® reports!

With the publication of 2021-22 season and pandemic-delayed 2020-21 season National Hockey League FCIs, we are all caught up in hockey world.

We are in the final stages of verifying FOUR more reports: two from the NBA (2021-22 and 2020-21), plus the 2022 season reports for both MLB and MLS.

Hang in there FCIheads, lots of good stuff is on the horizon.

Topline NHL FCI takeaways

The cost of a family of four to attend an NHL game in the 2021-22 season rose to $462.58. That is an increase of $22.66 (5.2 percent) from the 2020-21 NHL FCI® which, using pre-pandemic ticket pricing, totaled $439.91.

Additionally, the average weighted general ticket price for a 2021-22 NHL game clocks in at $82.58, a gain of of $4.21, or 5.4 percent, from 2020-21’s average ticket cost of $78.37.

As they say, “Expansion teams gonna expand…family budgets to go to a game”

A large part of that jump is due to the addition of the expansion Seattle Kraken, which debuted with the second most expensive average general ticket, $130.85, and second highest FCI, $672.89.

The existing 31 teams averaged 2.6 percent gains in both average ticket and FCI from 2020-21 prices.

View all the numbers and insights in our complete NHL FCI analysis now.

More shameless TMR plugs

Check out our SportsSponsor FactBook, yes, the old “blue book” and “sports marketers bible” is making a comeback! Please take a look, search for companies/teams/brands/media/etc. and share your feedback and suggestions with us.

While we’re on the subject of plugs — we’ve been busy painstakingly restoring the Team Marketing Report newsletter archives all of 1988-89-90-91 are currently up and searchable as well as various issues from 1992-2009. Head to the TMR Insider page and find insights, ideas and research that still work today.

Have a great week and, as always, stay fancentric friends!


Chris brings deep sports business experience to his role as publisher of TMR. He first put his sales, experiential marketing, PR, sales and valuation skills to work in sporting goods retail in 1986. He has since worked for brands and agencies across all major league sports, plus golf, college athletics, marathons and motorsports. Chris is also the proud founder of Painless Networking.