Team Marketing Report – Sep 1989 (Vol 01, Issue 12)

Vol 1, Issue 12 (Sep 1989)

In This Issue...
NEW TWIST
The California Angels get good results from adding new twists to two favorite promotions
EXCLUSIVE RESEARCH
Does sponsorship of a sports team improve consumers’ opinions of the sponsor? TMRs exclusive research provides the answers
GUEST COLUMN
Trade-out arrangements can stretch your marketing budget. Two members of Stanford University’s athletic department explain their school’s approach to trade-outs
SPONSOR PROFILE
Hardee’s sports sponsorship activities are featured in this month's profile

 

Team . . .

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