In This Issue...
NEW AT MCDONALD’S
Texas A&M promotes women’s basketball with McDonald’s
STRONG CIRCULATION
Dodgers circulate 145,000 copies of Dodger Blue
EXCLUSIVE RESEARCH
What would bring more fans to your games? TMR’s exclusive research gives you the answers
GUEST COLUMN
ASU Director of Marketing Mike Parkinson tells you about the Sun Devils’ Sports Cards promotion
SMART FANS
Making students aware of sporting events helps Old Dominion increase student attendance
EAT WITH A BEAR
Luncheons with Bears . . .
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