Vol 02, Issue 08 (May 1990)
In this issue...
Fans are the focus of the Philadelphia Phillies season-long Year of the fan promotion.
Hertz Corporation reaches car renters with sponsorship of sports events appealing to business and vacation travelers.
Many sports teams are turning to advertising agencies for assistance in polishing their images and selling tickets.
The University of Akron sells game sponsorships to six organizations that don't have a product to sell.
The . . .
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