Team Marketing Report – May 1990 (Vol 02, Issue 08)

Vol 02, Issue 08 (May 1990)

In this issue...
CENTER STAGE
Fans are the focus of the Philadelphia Phillies season-long Year of the fan promotion.
COMPANY PROFILE
Hertz Corporation reaches car renters with sponsorship of sports events appealing to business and vacation travelers.
INSIDE ISSUES
Many sports teams are turning to advertising agencies for assistance in polishing their images and selling tickets.
SOFT SELL
The University of Akron sells game sponsorships to six organizations that don't have a product to sell.
 MAGIC ACT
The . . .

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