Vol 1, Issue 8 (May 1989)
In This Issue...
WILL IT WORK FOR WOMEN?
New Jersey Nets hold seminar to teach working women about basketball.
SPONSOR PROFILE
Pizza Hut explains its sports sponsorship process in a new feature in TMR.
EXCLUSIVE RESEARCH
Who joins the average American when he or she attends a sporting event? TMR’s exclusive research provides the answers.
GUEST COLUMN
The CBA’s Bob King explains how the league has marketed itself to success.
JAMS AND JABS
The Rockford Lightning draw fans . . .
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