Vol 2, Issue 4 (January 1990)
In This Issue...
SCHOOL DAYS
The Houston Astros marketing staff will teach a sports marketing class at a local school next year.
HIGH TECH
Boston College uses a high-tech approach to help increase attendance at a recent hockey game.
INSIDE ISSUES
A new feature in Team Marketing Report. This month’s section focuses on the pros and cons of handling television and radio sales in-house.
GUEST COLUMN
Harvey Shank of the Phoenix Suns offers his suggestions on what . . .
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