In This Issue...
FUN AND GAMES
The Dallas Sidekicks have fun with a soccer game featuring company mascots
The Los Angeles Cobras believe the sale starts when fans reach the stadium
When do fans decide to purchase tickets for games? TMRs exclusive research gives you the answers
Randy Scott of the Rochester Americans tells you why he thinks entertainment is what brings fans to games
Four consecutive years of attendance growth for the Calgary Cannons are fueled by strong marketing . . .
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