Vol 1, Issue 5 (Feb 1989)
In This Issue...
NEW TWIST
University of Georgia does a 360º turn on slam dunk contests.
EASY EXPOSURE
The Huntsville Stars receive over $100,000 in television exposure through trade-out arrangements.
EXCLUSIVE RESEARCH
Will fans not buy tickets to a game because that game is on TV? TMR’s exclusive research gives you the answers.
SIGN OF THE TIMES
New signage doubles marketing revenues for Wichita State University.
GUEST COLUMN
Jeanne Taylor of Rutgers University tells how the school . . .
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