Vol 1, Issue 5 (Feb 1989)
In This Issue...
University of Georgia does a 360º turn on slam dunk contests.
The Huntsville Stars receive over $100,000 in television exposure through trade-out arrangements.
Will fans not buy tickets to a game because that game is on TV? TMR’s exclusive research gives you the answers.
SIGN OF THE TIMES
New signage doubles marketing revenues for Wichita State University.
Jeanne Taylor of Rutgers University tells how the school . . .
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