Team Marketing Report – Aug 1990 (Vol 02, Issue 11)

Vol 2, Issue 11 (August 1990)
In this issue...
HITTING THE BOOKS
The Toronto Blue Jays and Nabisco develop an educational book for children that will be used as a premium item for a Blue Jays’ game this month.
EXPANDING CREDIT
Citibank and NFL Properties expand the league’s affinity card program to include a sweepstake based on points scored by teams.
SPONSOR PROFILE
Olive Garden Italian Restaurants is using sports sponsorships to reach new customers.
ITS MILLER TIME
Kevin Wulff, Miller Brewing Company's Manager of Sports . . .

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