Team Marketing Report – Nov 1990 (Vol 03, Issue 02)

Vol 03, Issue 02 (November 1990)

In this issue...
Sponsorship deal with the Atlanta Braves helps Pop Secret popcorn gain 15 share points and become top brand in the market.
SUNY - Binghamton gels one week of publicity and increased ticket sales from a community-wide search/or a "stolen" basketball.
Target is an expanding chain of discount stores and an expanding sponsor of sports. Target's sports sponsorship involvement is examined.
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