Team Marketing Report – Mar 1989 (Vol 01, Issue 06)

Vol 01, Issue 06 (March 1989)

In this issue...
The Indianapolis lee work to change the image of hockey in Indianapolis.
A targeted marketing plan helps the University of Richmond almost double basketball attendance.
TMR's exclusive nationwide research tells what consumers think is the most effective promotion for a sports team.
How can research improve the marketing of your team? Newton Frank of R.H. Bruskin Associates offers his views on the value of consumer research to . . .

To read the most recent two months of TMR Insider™ news and insights, simply register for FREE Rookie membership. Rookies can view select TMR Insider™ content as well as our most recently published Fan Cost Index® report.

Already a member? Sign In HERE.

If you need access beyond a Rookie's to enable you to...

  • Dive into our 5,000+ SportSponsor FactBook™ profiles that contain contact information for 15,000+ decision makers;
  • View 120+ Fan Cost Index reports from the past 30+ years; and/or
  • Access TMR Insider newsletter content from our archives back 1988...

You can easily upgrade anytime to an All-Star or MVP membership based on your needs.

Click here to join (or upgrade) now.

Want to establish a multi-user account because you are...

  • with a team, league, brand, agency, property, etc.?
  • a professor or teacher looking for access for a class or sports management program?

Contact our publisher, Chris Hartweg, at for pricing today.