Team Marketing Report – Jul 1991 (Vol 03, Issue 10)

Vol 03, Issue 10 (July 1991)

In this issue...
DOLPHINS SPLASH
Miami Dolphins team with Winn-Dixie grocery stores and WIOD to promote product sales and move tickets in “Fun Zone” seating area.
GOING LOCAL
Kimberly-Clark takes its NFL sponsorship local to stage “Happy Baby Derby” races with several clubs.
SIGNAGE IMPACT
Research indicates that rotating courtside signs have a significantly greater impact than still signs.
FLASHERS IN DETROIT
Illuminating “Flasher Dasher” boards at Joe Louis Arena are a bright idea that helps advertisers get noticed.

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