Team Marketing Report – Dec 1990 (Vol 03, Issue 03)

Vol 3, Issue 3 (December 1990)

In this issue...
SMALL CHANGES
Cleveland Browns plan some fine-tuning for the one million circulation preseason guide the team publishes.
NEW COMPANY ON DECK
The Upper Deck Company is the new sponsor for Major League Baseball‘s “Heroes of baseball” game series.
SPONSOR PROFILE
Blockbuster Entertainment Corporation is the largest and fastest-growing national video rental chain. The company’s sports marketing activities are reviewed.
THINKING GREEN
Sports teams can do their part in raising the environmental consciousness of Americans. The . . .

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