Team Marketing Report – Aug 1991 (Vol 03, Issue 11)

Vol 03, Issue 11 (August 1991)

In this issue...
NETWORK WORKING
Two brands use Network International's multi-arena packaging to gain trial/or their products.
DIALING FOR SALES
The Southwestern Conference installs a conference-wide 800 number that allows fans to access ticket offices of all SWC schools.
GUEST COLUMN
Marion Melcher Hanson of The Travelers Companies explains how corporations look to get value from sponsorship packages.
BASEBALL AND BEETHOVEN
The South Bend White Sox promote a concert at their park by the local symphony orchestra.

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