Vol 1, Issue 11 (Aug 1989)
In This Issue...
With an expanded number of teams the CBA looks to attract new sponsors
The sports sponsorship activities of Jiffy Lube, lnc. are examined
Mitch Wheeler of the Kansas City Chiefs explains how the Chiefs give “legs” to their advertising
ON A ROLL
Brunswick Recreation Centers and NFL Properties team up for a successful bowling promotion
MAKING A COMEBACK
Hockey returns to Phoenix after a 10-year absence
Team Marketing . . .
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